CRM Consultant Senior

Publicisgroupe; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Senior CRM Consultant to enhance customer activation strategies through impactful CRM campaigns. You will leverage your expertise in the automotive sector to manage both local and central campaigns, ensuring technical feasibility and compliance with brand standards. This role offers the chance to work in a dynamic environment, collaborating with diverse teams to drive data-driven marketing efforts. Join a company that values employee growth and offers flexible benefits, remote work options, and a commitment to work-life balance, making it a great place to thrive.

Servicios

Flexible benefits including meal vouchers

Health insurance

Transportation benefits

Unlimited access to online courses

Weekly online English classes

Certifications from industry leaders

Remote work options

Attractive holiday packages

Work-life balance initiatives

Well-being initiatives like yoga

Formación

• 4+ years of experience managing CRM projects in international settings.
• Strong knowledge of customer journeys and technical campaign planning.

Responsabilidades

• Implement local and central CRM campaigns with strategic alignment.
• Collaborate with data analysts and creative teams to optimize strategies.

Conocimientos

CRM Management

Data Analysis

Customer Segmentation

English (C1)

Automotive Industry Knowledge

Herramientas

Salesforce

Monday.com

Trello

Descripción del empleo

Publicis Groupe, the world's second largest communications group, is a solutions platform present in more than 100 countries. Nurun is a global design and technology consultancy that creates products, services, and platforms for a connected world, grounded in state-of-the-art data science.

We are seeking a dynamic and detail-oriented Senior CRM Consultant to join our team. In this role, you will be responsible for implementing both local and central CRM campaigns, ensuring seamless execution and strategic alignment. You will collaborate with data analysts, creative teams, and external agencies to optimize customer activation strategies and improve campaign performance.

With a strong understanding of the automotive sector, you will oversee campaign planning, execution, and analysis, ensuring technical feasibility and compliance with brand-specific requirements. If you are passionate about data-driven marketing, customer segmentation, and impactful CRM strategies, we invite you to join our innovative team.

How you’ll spend your day :

• Implementing local and central CRM campaigns.
• Defining local strategies and segmentations for activation.
• Ensuring the success of local campaigns: briefing, customer journey enhancements, planning, managing production costs, creative iterations, HTML inputs with the Hub, and performance reporting.
• Working with Data Analysts to extract insights.
• Coordinating with creative teams, the hub, and advertising agencies.
• Ensuring technical feasibility of campaigns.
• Applying business expertise and automotive sector knowledge, including model ranges and brand-specific services.
• Adapting central campaigns to local tone of voice and specific versions.
• Developing CRM strategies and segmentations in alignment with the CRM Lead.
• Coordinating with central teams, sharing best practices, and validating local campaigns.
• Analyzing data and performance metrics.

What we’re looking for :

• At least 4 years of experience managing CRM projects within international settings.
• Strong English skills (C1 level), assessed during the interview.
• Previous experience in the automotive industry.
• Experience defining customer journeys, segmentations, and planning technical aspects of campaigns.
• Proficiency in Salesforce, including campaign planning and role definition.

We think you’re awesome if you :

• Have experience working with Agile methodologies (e.g., Monday.com, Trello).

Why join us? We offer reasons such as :

• Flexible benefits including meal vouchers, health insurance, transportation, and more.
• Growth opportunities through major client projects and training programs.
• Unlimited access to online courses via LinkedIn Learning and Udemy through our AI platform "Marcel".
• Weekly online English classes with native teachers for B1+ levels.
• Certifications from industry leaders like Meta, Google, Amazon.
• Remote work options up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• Attractive holiday packages, including your birthday and Advertising Day off, plus additional leave days.
• Work-life balance with hybrid work, summer hours, and full remote options during holidays.
• Well-being initiatives such as meditation and yoga sessions.

We are a Great Place to Work-certified organization that values employee happiness and an outstanding experience. We encourage applications from underrepresented groups and are committed to equality and non-discrimination. If you require accommodations for disabilities or medical conditions during recruitment, please discuss this with your recruiter.

All employees must adhere to policies on information security, AI use, environmental management, integrity, anti-corruption, and complete mandatory training and declarations.

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