CRM Automation Specialist - Barcelona (Hybrid; 2 days/week in the office)

Traveltechessentialist; Barcelona; Presencial; EUR 30.000 - 36.000; Jornada completa

Descripción de la vacante

AirHelp, leader en droits des passagers aériens, recherche un CRM Automation Specialist à Barcelone. Vous serez responsable de la segmentation CRM et de l'optimisation des campagnes, agissant à l'interface entre données, outils et expérience client. Ce rôle hybride propose de la flexibilité et un cheminement professionnel personnalisé avec de nombreuses possibilités d'apprentissage.

Servicios

Progression de carrière

Avantages flexibles

Culture d'autonomie

Travail global

Culture qui se soucie

Formación

• 2-3 ans d'expérience sur des plateformes CRM modernes.
• Connaissance des tests A/B et de l'optimisation des campagnes.
• Maîtrise de l'analyse de données et des exigences GDPR.

Responsabilidades

• Gérer la segmentation des audiences CRM et l'automatisation.
• Exécuter et optimiser des campagnes de croissance à fort impact.
• Surveiller et affiner les principaux indicateurs de performance.

Conocimientos

Segmentation

A/B Testing

Campaign Optimization

Organization Skills

Communication

SQL

HTML

Herramientas

Bloomreach

Iterable

HubSpot

SFMC

Descripción del empleo

CRM Automation Specialist - Barcelona (Hybrid; 2 days/week in the office)

Department: Marketing

Employment Type: Full Time

Location: Barcelona

Reporting To: Neus Giménez

Compensation: €30,000 - €36,000 / year

Description

Are you driven by data, automation, and crafting personalized user journeys that scale? Join us at AirHelp, a tech-driven, world’s world-leading air passenger rights company, and help us turn insights into impact for millions of travelers.

As our CRM Automation Specialist, you’ll play a key role in building and optimizing high-performing lifecycle campaigns across email, push, and in-app. You’ll work at the intersection of data, tools, and customer experience, turning smart segmentation into real engagement and growth.

This role is hybrid (1-2 days/week in the office) and open in Barcelona.

What you’ll drive:

• Own CRM audience segmentation and automation logic across using Bloomreach platform.
• Execute high-impact lifecycle and growth campaigns - briefs, content requests, QA, execution - across multiple markets and languages.
• Monitor and optimize key campaign metrics: open rates, CTRs, conversions, retention, and ROI.
• Build and refine workflow rules, data validation, and approval flows to support scalable CRM operations.
• Support stakeholders across the company with CRM targeting, campaign delivery, and performance insights.
• Diagnose and resolve campaign issues with speed and precision.

What you'll deliver in first 12 months:

• Optimize key automated workflows (onboarding, reactivation, upsell, win-back), leading to a 15–20% lift in engagement or conversion rates.
• Launch and analyze A/B tests across at least 3 core campaigns, unlocking learnings that directly inform audience strategy and messaging.
• Build a scalable audience segmentation framework used by multiple teams, increasing CRM targeting efficiency by 20%.
• Create new reporting dashboards that help Marketing to make faster, more informed decisions.
• Become proficient in the marketing automation platform and effectively diagnose and resolve technical issues related to campaigns, workflows, and integrations.

What sets you apart:

• 2-3 years of hands-on experience with modern CRM or messaging automation platforms (e.g., Bloomreach, Iterable, HubSpot, SFMC).
• Strong knowledge of segmentation, A/B testing, and campaign optimization.
• Comfort working with KPIs, CRM data structures, and GDPR requirements..
• Sharp organization skills and very detail-oriented - you get things done fast without dropping the ball.
• Clear communicator who thrives in cross-functional, international teams.
• Fluent in English.
• Working knowledge of SQL and HTML for targeting and templates.

Why AirHelp?

• Career progression: A personalized growth path and access to internal and external learning, language classes, and access to mental well-being support (Mindgram).
• Flexible benefits: healthcare, gym, childcare, education, transport, and more.
• Culture of Autonomy: No micromanagement, no politics. Just builders building.
• Global Workstyle: Work from anywhere for up to 2 weeks/year, travel allowance, and free access to AirHelp services - because we know the best ideas come from seeing the world.
• Culture That Cares: Team events, supportive peers, and a mission you can feel proud of.