CRM & App Marketing Manager (f / m / x)

AUTO1 Group; Madrid; Presencial; EUR 30.000 - 40.000; Jornada completa

Descripción de la vacante

Join a leading company in the automotive sector as part of the international CRM team. As a key player in optimizing CRM journeys for the Autohero app, you will leverage data-driven marketing strategies to enhance user engagement and retention. This remote position offers opportunities for personal growth through innovative challenges and continuous learning.

Servicios

100% remote work

Education budget for courses

Discounts on brands

Special offers on used cars

Formación

• Experience in CRM or mobile marketing, ideally in e-commerce.
• Hands-on experience with push, in-app, and email campaigns.
• Strong analytical skills and ability to work with KPIs.

Responsabilidades

• Own and optimize app-first CRM journeys.
• Develop personalized omni-channel strategies.
• Track user behavior and CRM performance metrics.

Conocimientos

CRM

Mobile Marketing

Data-Driven Mindset

Analytical Skills

Proactive Mindset

English Fluency

Spanish Fluency

French Fluency

Descripción del empleo

Company Description

Join Autohero, the fast-growing online shop for used cars, as part of the international CRM team at AUTO1 Group – Europe’s largest platform for used car dealers.

At Autohero, we’re on a mission to deliver a customer journey that’s not just effective — but smart, personal, and truly omni-channel.

The Autohero app is still in its early growth phase – giving you a rare opportunity to help shape how we engage users on mobile from the ground up. You’ll play a key role in building the app CRM foundation and driving adoption through data-driven, high-impact campaigns and automations.

If you’re passionate about user-centric marketing, excited by data and automation, and ready to help define what great looks like for app CRM – we’d love to meet you.

Job Description

• Own and optimize app-first CRM journeys: push notifications, in-app messaging, and cross-channel flows
• Partner with product and tech to implement mobile touchpoints and trigger logic within the Autohero app
• Develop and execute personalized omni-channel strategies that engage, convert, and retain users
• Plan and deliver CRM campaigns – supported by dedicated design, analytics, and engineering teams
• Collaborate with our Marketing Intelligence team to define reporting needs and ensure you have the right insights to guide CRM strategy
• Track user behavior and CRM performance metrics to test, learn, and iterate (e.g. via A/B testing, segmentation, automation)
• Launch and scale new messaging channels such as WhatsApp or RCS across the CRM ecosystem

Qualifications

• Experience in CRM or mobile marketing – ideally in e-commerce or app-based environments
• Hands-on experience with push, in-app, and email campaigns, and a clear sense of what drives engagement
• A data-driven mindset and strong analytical skills – you let KPIs and insights guide your work
• The ability to identify reporting needs and collaborate with analytics teams – you know what data is available, what to ask for, and how to turn insights into action
• A proactive, curious mindset – you challenge the status quo and seek continuous improvement
• Fluency in English is a must; Spanish or French as a native language is a strong plus
• Applicants from Spain are especially encouraged to apply

Additional Information

Join us, in building the best way to buy and sell cars!

• 100% remote! No matter where you live, work full time from home.
• Once a unicorn, now a listed public company, be part of our success story!
• Our dynamic startup environment offers new challenges for personal growth with the contribution of own ideas
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends

To apply, please upload your CV in English!

Contact
Emily Albrecht

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor.

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