Creative Strategy Lead for High-Impact Campaigns

Smadex; Barcelona; Híbrido; EUR 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Great compensation package

Barcelona penthouse office

Work from home: 2 days/week

Meal vouchers

Gym allowance

Team events

Descripción de la vacante

Smadex, a Barcelona-born Demand Side Platform, is seeking a Creative Strategy Manager to bridge creative excellence and campaign performance for our top advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring clients get actionable creative insights that drive measurable gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those

Formación

• 5+ years in mobile advertising, creative strategy, or performance marketing.
• Deep understanding of creative formats across UA, retargeting, and CTV.
• Experience translating creative performance data into strategic recommendations.
• Track record of working cross-functionally in fast-paced environments.
• Strong presentation skills and ability to influence without direct authority.

Responsabilidades

• Creative Strategy & Insights (40%): Analyze creative performance data to identify patterns and develop actionable recommendations for gaming and non-gaming clients.
• Cross-Functional Leadership (30%): Act as the connective tissue between Account Management, Creative Dev, and Ad Ops teams; define workflows and handoffs; lead creative briefings.
• Client Partnership (20%): Support Account Managers in high-stakes creative conversations with clients; present reviews and recommendations; identify optimization opportunities.
• Knowledge Management (10%): Build and maintain a creative performance repository; lead quarterly reviews; train Account Managers on best practices.

Descripción del empleo

Smadex, a Barcelona-born Demand Side Platform, is seeking a Creative Strategy Manager to bridge creative excellence and campaign performance for our top advertisers. This role sits at the intersection of Account Management, Creative Development, and Ad Operations, ensuring clients get actionable creative insights that drive measurable gains.

As a Creative Strategist you'll own the creative narrative for our clients, not just which creatives work, but why they work and how to scale those