Creative Art Director

Wpp Group; Madrid; Presencial; EUR 45.000 - 75.000; Jornada completa

Descripción de la vacante

WPP Production in Madrid, part of the WPP global network, seeks a Senior Art Director/Creative Lead to shape visual concepts for multi-channel campaigns.

You will oversee 3D, motion design, and digital experiences, guiding teams across strategy, production, motion, UX/UI, and development to deliver high-impact visuals that align with brand goals.

Join a borderless environment where craft excellence, innovation, and AI-enabled tools amplify creativity and client impact.

Formación

• Proven ability to generate original creative concepts and transform them into relevant, distinctive visual proposals.
• Strong experience in Art Direction and 3D Design, with ability to lead projects end-to-end.
• Advanced proficiency in Adobe Creative Suite, Figma, and 3D software (Cinema 4D, Blender, 3ds Max).
• Experience with rendering/visualization engines (Redshift, Octane, Unreal Engine).

Responsabilidades

• Lead conceptualization and development of creative visual proposals with a focus on 3D, motion design and digital experiences.
• Define artistic direction for integrated campaigns and oversee visuals, assets and content across channels.
• Create mood boards, storyboards, animatics, and visual prototypes for clients and teams.
• Manage multiple projects, set priorities, monitor timelines, and maintain creative standards.
• Mentor talent and promote exploration of new tools and best practices in 3D visualization.
• Collaborate with Strategy, Account Management, Production, Motion, UX/UI and Development teams.

Conocimientos

Art Direction

3D Design

Motion Design

Visual storytelling

Herramientas

Adobe Creative Suite

Figma

Cinema 4D

Blender

3ds Max

Redshift

Octane

Unreal Engine

Descripción del empleo

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

Responsibilities

• Lead the conceptualization and development of creative visual proposals with a strong focus on 3D, motion design, and digital experiences, ensuring alignment with brand strategy and business objectives.
• Develop innovative creative concepts and elevate existing ideas through high-impact visual solutions that combine design, storytelling, and technology.
• Define the artistic direction of integrated campaigns, overseeing the creation of key visuals, visual identities, 3D assets, and content for digital and experiential environments.
• Create and direct the development of mood boards, storyboards, animatics, and visual prototypes to effectively communicate creative ideas to clients and internal teams.
• Lead the development of visual assets for multi-channel campaigns, including:
  • 3D and CGI content
  • Motion graphics and audiovisual content
  • Digital and social media campaigns
  • Web experiences and landing pages
  • Immersive environments, events, and brand activations
• Oversee the creative and technical quality of renders, animations, and visual assets, ensuring a consistently high standard of execution, aesthetics, and storytelling.
• Collaborate closely with Strategy, Account Management, Production, Motion, UX/UI, and Development teams to ensure cohesive project execution.
• Participate in pitches and new business opportunities, contributing creative vision and developing differentiated proposals for prospective clients.
• Manage multiple projects simultaneously, setting priorities, monitoring timelines, and maintaining the creative standards of the team.
• Mentor and develop creative talent, promoting innovation, exploration of new tools, and best practices in design and 3D visualization.
• Ensure the evolution and consistency of brand visual identities across all touchpoints.

Requirements

• Proven ability to generate original creative concepts and transform them into relevant, distinctive visual proposals.
• Strong experience in Art Direction and 3D Design, with the ability to lead projects from concept development through final execution.
• Advanced proficiency in creative tools such as:
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
  • Figma
  • 3D software such as Cinema 4D, Blender, 3ds Max, or equivalent
  • Rendering and visualization engines such as Redshift, Octane, or Unreal Engine
• Experience developing campaigns across digital platforms, social media, audiovisual content, branding, and immersive experiences.
• Solid understanding of motion design, visual storytelling, CGI trends, AI-driven creativity, and generative design.
• Strong portfolio demonstrating excellence in art direction, conceptual creativity, visual design, and high-end 3D projects.
• Ability to confidently present and defend creative ideas to clients and stakeholders, effectively articulating both visual and strategic decisions.
• Highly organized, with the ability to manage multiple projects and teams in fast-paced environments.
• Innovative mindset with a passion for exploring emerging technologies, formats, and visual languages.
• Previous experience leading creative teams or working as a Senior Art Director or Creative Lead within creative agencies, digital agencies, or specialized 3D design and production studios.
• Excellent communication, collaboration, and creative leadership skills.

Why work here:

At WPP Production, you'll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You'll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP's unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data

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