Cover Marketing Assistant

The Lady Elizabeth School; Comunidad Valenciana; Presencial; EUR 30.000 - 50.000; A tiempo parcial

Descripción de la vacante

An innovative international school is seeking a part-time Marketing Assistant to enhance its marketing efforts. This role involves supporting the Head of Marketing in driving brand awareness and engagement through both digital and traditional strategies. The ideal candidate will have hands-on marketing experience, proficiency in digital tools, and a passion for creative content generation. This position offers the chance to work flexibly around school events and contribute to a vibrant school community. Join a dynamic team dedicated to shaping the future of education and making a meaningful impact.

Formación

• Hands-on marketing experience with a strong understanding of digital tools.
• Bilingual in English and Spanish with strong communication skills.

Responsabilidades

• Support lead generation campaigns and monitor performance metrics.
• Develop engaging content for social media and school communications.

Conocimientos

Marketing Experience

Digital Marketing Tools

Data Analysis

Creativity

Bilingual (English-Spanish)

Interpersonal Skills

Problem-Solving

Herramientas

HubSpot

Canva

Google Analytics

Meta Business Suite

ISams

Descripción del empleo

Description

Join Our Team: Part-Time Cover Marketing Assistant Opportunity at ISP

Are you an innovative, results-driven marketing professional looking to make a real impact? We are searching for a dynamic Marketing Assistant to support our Head of Marketing and take charge of key responsibilities within our thriving school community. The position will be part-time and is a temporary position to cover for a colleague.

At ISP, we put our children and students at the heart of everything we do. Their success is our success, and we're committed to fostering their growth, well-being, and safety. If you're passionate about shaping the future of education through creative marketing strategies, we want to hear from you!

Cover Marketing Assistant Role Profile

We are looking for an innovative and results-driven marketing professional to support our Head of Marketing while taking the lead on specific key responsibilities. The Marketing Assistant (MA) will play a crucial role in driving brand awareness, lead generation, and customer engagement through digital and traditional marketing strategies. This role is ideal for a driven professional with a flexible schedule to cover school events and the ability to travel for marketing-related activities.

Responsible To
Head of Marketing

ISP Principles

• Begin with our children and students. Our children and students are at the heart of what we do. Simply, their success is our success. Wellbeing and safety are both essential for learners and learning. Therefore, we are consistent in identifying potential Safeguarding and Health & Safety issues and acting and following up on all concerns appropriately.
• Treat everyone with care and respect. We look after one another, embrace similarities and differences and promote the well-being of self and others.
• Operate effectively. We focus relentlessly on the things that are most important and will make the most difference. We apply school policies and procedures and embody the shared ideas of our community.
• Are financially responsible. We make financial choices carefully based on the needs of the children, students and our schools.
• Learn continuously. Getting better is what drives us. We positively engage with personal and professional development and school improvement.

Key Responsibilities

Lead Generation & Conversion

• Collaborate closely with external SEM, SEO, and paid social agencies to optimise lead generation campaigns.
• Monitor and analyse campaign performance, ensuring maximum return on investment.
• Execute customer journey optimisations within HubSpot Sales CRM to improve conversion rates.
• Optimise the use of digital and non-digital marketing tools to enhance lead conversion.
• Support admissions team building marketing collateral, event organizing, refining lead nurturing strategies and implementing effective retargeting campaigns.

Data Analytics

• Track and report key digital and non-digital marketing performance indicators weekly.
• Provide data-driven insights and recommendations to enhance marketing strategies and optimise conversion rates.

Content Generation & Digital Optimisation

• Capture key day-to-day school activities to generate engaging digital and non-digital content.
• Develop and manage content for social media, newsletters, admissions materials, and the website.
• Ensure consistent brand messaging across all platforms.
• Optimise content for SEO, engagement, and lead conversion.

Communications

• Write, translate, and distribute formal communications to families via all school channels.
• Produce and send the regular school newsletter, maintaining high engagement rates.
• Ensure all communications align with the school's branding and marketing strategy.
• School calendar coordination and event planning.

This list is not exhaustive and is subject to review, modification or amendment at any time.

Skills, Qualifications And Experience

• Marketing Experience: Previous hands-on marketing experience is essential, with a strong understanding of digital marketing tools, KPIs, and campaign management.
• Digital Ability: Proficiency in Canva, HubSpot, ISams, Google Analytics, and Meta Business Suite, with the ability to quickly adapt to new marketing technologies.
• Flexibility: Availability to work outside regular hours to cover school events (6-10 major events per year) and willingness to travel for marketing-related activities (MARC, Fairs, etc.).
• Community Knowledge: Ideally based locally or already settled in the area, with a good understanding of the local community.
• Languages: Bilingual (English-Spanish) with strong written and verbal communication skills.
• Data Analysis: Ability to analyse data, extract insights, and make data-driven recommendations to optimise marketing performance.
• Creativity: Strong flair for developing engaging content for social media and other marketing materials.
• Organisation & Problem-Solving: Ability to multitask and work in a fast-paced environment with excellent organisational and problem-solving skills.
• Teamwork & Interpersonal Skills: A proactive, highly motivated team player with strong interpersonal abilities.

This role offers a fantastic opportunity to contribute to a dynamic marketing team within an international school, helping to shape the school’s digital presence and engagement strategies.

ISP Commitment to Safeguarding Principles

ISP is committed to Safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. All post holders are subject to appropriate vetting procedures and satisfactory Criminal Background Checks or equivalent covering the previous 10 years’ employment history.

ISP Commitment to Diversity, Inclusion and Belonging

ISP is committed to strengthening our inclusive culture by identifying, hiring, developing, and retaining high-performing teammates regardless of gender, ethnicity, sexual orientation and gender expression, age, disability status, neurodivergence, socio-economic background or other demographic characteristics. Candidates who share our vision and principles and are interested in contributing to the success of ISP through this role are strongly encouraged to apply.