Cover Marketing Assistant

International Schools Partnership; Alicante; Presencial; EUR 15.000 - 25.000; A tiempo parcial

Descripción de la vacante

Join a leading international school as a part-time Marketing Assistant in Alicante. This role involves supporting the Head of Marketing with lead generation, data analytics, and communications, while fostering a positive school community. Ideal candidates are innovative, bilingual, and equipped with digital marketing skills.

Formación

• Hands-on experience with digital marketing tools and campaign management.
• Bilingual in English and Spanish with strong communication skills.
• Ability to analyze data and extract insights.

Responsabilidades

• Lead generation and conversion through digital marketing strategies.
• Track and report marketing performance indicators.
• Coordinate school calendar and assist in event planning.

Conocimientos

Digital Marketing

Data Analysis

Creativity

Teamwork

Herramientas

HubSpot

Google Analytics

Canva

Adobe Creative Suite

Descripción del empleo

Join Our Team: Part-Time Cover Marketing Assistant Opportunity at ISP

Are you an innovative, results-driven marketing professional looking to make a real impact? We are searching for a dynamic Marketing Assistant to support our Head of Marketing and take charge of key responsibilities within our thriving school community. The position is part-time and temporary, covering for a colleague.

At ISP, we put our children and students at the heart of everything we do. Their success is our success, and we are committed to fostering their growth, wellbeing, and safety. If you're passionate about shaping the future of education through creative marketing strategies, we want to hear from you!

We are looking for an innovative and results-driven marketing professional to support our Head of Marketing while leading specific key responsibilities. The Marketing Assistant (MA) will play a crucial role in driving brand awareness, lead generation, and customer engagement through digital and traditional marketing strategies. This role is ideal for a driven professional with a flexible schedule to cover school events and the ability to travel for marketing-related activities.

Responsible to: Head of Marketing

Begin with our children and students. Their success is our success. Wellbeing and safety are essential for learners and learning. We are consistent in identifying potential safeguarding and health & safety issues and acting on all concerns appropriately.

Treat everyone with care and respect. We look after one another, embrace similarities and differences, and promote wellbeing.

Operate effectively. We focus on the most important things that will make the most difference, applying school policies and embodying our community's shared values.

Be financially responsible. We make careful financial decisions based on the needs of children, students, and our schools.

Learn continuously. We strive to improve through personal and professional development and school improvement initiatives.

Key Responsibilities

Lead Generation & Conversion

• Collaborate with external SEM, SEO, and paid social agencies to optimize lead generation campaigns.
• Monitor and analyze campaign performance to ensure maximum ROI.
• Improve customer journey within HubSpot Sales CRM to enhance conversion rates.
• Optimize digital and nondigital marketing tools to increase lead conversion.
• Support admissions by creating marketing collateral, organizing events, refining lead nurturing, and implementing retargeting campaigns.

Data Analytics

• Track and report key digital and nondigital marketing performance indicators weekly.
• Provide data-driven insights and recommendations to improve marketing strategies and conversions.
• Capture school activities to generate engaging content for digital and nondigital platforms.
• Develop and manage content for social media, newsletters, admissions materials, and the website, ensuring consistent brand messaging and SEO optimization.

Communications

• Write, translate, and distribute formal communications to families via all school channels.
• Produce and send the school newsletter, maintaining high engagement rates.
• Ensure all communications align with the school's branding and marketing strategy.

School Calendar & Event Planning

Coordinate school calendar and assist in event planning. This list is not exhaustive and may be reviewed or modified as needed.

Skills, Qualifications, and Experience

• Marketing experience: Hands-on experience with digital marketing tools, KPIs, and campaign management.
• Digital skills: Proficiency in Canva, HubSpot, ISams, Google Analytics, Meta Business Suite, with adaptability to new technologies.
• Flexibility: Availability to work outside regular hours for school events (6-10 major events per year) and willingness to travel for marketing activities (e.g., MARC Fairs).
• Community knowledge: Ideally based locally or familiar with the area.
• Languages: Bilingual in English and Spanish, with strong communication skills.
• Data analysis: Ability to analyze data, extract insights, and make recommendations.
• Creativity: Ability to develop engaging content for social media and marketing materials.
• Organization & problem-solving: Capable of multitasking and working efficiently in a fast-paced environment.
• Teamwork & interpersonal skills: Proactive, motivated team player with strong interpersonal abilities.

  This role offers a fantastic opportunity to contribute to a dynamic marketing team within an international school, helping to shape the school's digital presence and engagement strategies.

  ISP Commitment to Safeguarding Principles

  ISP is committed to safeguarding and promoting the welfare of children and young people. All staff and volunteers must undergo vetting procedures, including criminal background checks covering the previous 10 years of employment.

  ISP Commitment to Diversity, Inclusion, and Belonging

  ISP values an inclusive culture and encourages candidates of diverse backgrounds to apply, sharing our vision and principles.

  Key Skills

  Marketing, Google Docs, MailChimp, Adobe Creative Suite, Constant Contact, Microsoft PowerPoint, Market Research, Adobe Photoshop, Social Media Management, Adobe Illustrator, WordPress, Adobe InDesign

  Employment Type: Contract

  Experience: [Specify years]

  Vacancy: 1

  Location: Alicante, Comunitat Valenciana, Spain