Country Growth and Marketing Consultant - Spain

BetterHelp; Santander; A distancia; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A leading company in online therapy is seeking a Country Growth and Marketing Consultant for Spain. This role involves developing marketing strategies, managing various channels, and collaborating with local partners to enhance brand presence. Ideal candidates will have extensive experience in tech and consumer marketing, with a focus on market expansion.

Formación

• 10+ years in fast-paced tech companies.
• 5+ years in consumer marketing.
• Experience launching new markets is a plus.

Responsabilidades

• Develop and implement go-to-market and launch strategies.
• Manage marketing channels to increase awareness and favorability.
• Gather market and consumer insights to inform product positioning.

Conocimientos

Multi-channel marketing

Product influence

Market operations

Consumer insights

Descripción del empleo

Country Growth and Marketing Consultant - Spain

Join to apply for the role of Country Growth and Marketing Consultant - Spain at BetterHelp.

Who are we and why should you join us?

BetterHelp aims to remove barriers to therapy and make mental health care accessible worldwide. Founded in 2013, it is the largest online therapy service, offering affordable therapy across 210 countries and in over 60 languages. Our network includes over 30,000 licensed therapists, helping millions improve their mental health. As demand grows, BetterHelp remains committed to expanding access and solutions.

Role Overview

As a Country Growth and Marketing Consultant (Spain), you will develop and execute go-to-market and launch strategies, managing above-the-line channels to boost awareness and favorability in Spain. This role requires expertise in multi-channel marketing, product influence, and local market operations, including product localization, marketplace management, and pre- and post-launch marketing activities.

Key Responsibilities

1. Develop and implement go-to-market and launch strategies.
2. Build and promote the BetterHelp brand in Spain.
3. Manage marketing channels to increase awareness and favorability.
4. Collaborate with HQ and local partners to execute growth strategies.
5. Manage translations for creatives and user communications across channels like Paid Search, Facebook, TikTok, TV, Podcasts, and Radio.
6. Identify and onboard local marketing partners to acquire customers and build trust.
7. Gather market and consumer insights to inform product positioning.

What You Will Not Do

• Worry about startup funding or runway; the company is fully backed.
• Be confined to a single role; involvement in product, marketing, and strategy is expected.
• Deal with office politics; a positive attitude is required.
• Burn out; work-life balance is prioritized.

Our team is remote, based in California, with flexible EU hours and occasional travel to San Jose, CA.

Requirements

• 10+ years in fast-paced tech companies.
• 5+ years in consumer marketing.
• Experience launching new markets is a plus.
• Experience in health sector or subscription businesses is advantageous.

We celebrate diversity and are an Equal Opportunity Employer.