Content Strategist (Global Events)

Semrush; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Content Strategist to lead the development and execution of content marketing strategies for global events. This role involves crafting engaging content that resonates with target audiences, optimizing it for various digital platforms, and analyzing performance metrics. The ideal candidate will possess a blend of creativity and analytical skills, with a strong understanding of the marketing landscape and experience using AI tools to enhance content creation. Join a dynamic team dedicated to driving brand awareness and engagement through compelling storytelling and strategic content initiatives.

Servicios

Unlimited PTO

Flexi Benefit for hobbies

Employee Support Program

Financial aid for loss of family member

Employee Resource Groups

Meals, snacks, and drinks at the office

Teambuilding activities

Training and courses

Gifts for employees

Formación

• Proven experience in content management and strategy for events.
• Strong understanding of marketing trends and audience needs.

Responsabilidades

• Lead content marketing strategy for global events.
• Create and execute event-specific content strategies.

Conocimientos

Content Marketing Strategy

AI Tools for Content Creation

SEO Knowledge

Analytical Skills

Communication Skills

Multitasking

Problem-solving

B2B and B2C Experience

Herramientas

AI Content Optimization Tools

Descripción del empleo

We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our role Content Strategist for idea generators, planning geniuses, and natural-born analysts.

Tasks in the role

1. Lead the development and execution of a content marketing strategy for the Global Events Team, ensuring it is in line with the company’s overall brand and content strategy.
2. Create and execute content strategies for individual events. This includes identifying topics and developing event agendas that resonate with our customer personas and align with broader brand and event goals.
3. Develop pre-event, during, and post-event campaign messaging, storytelling, and content assets that help Semrush achieve traffic, engagement, and ticket sales targets. This includes outlining assets required at various stages of the funnel and optimizing each based on performance.
4. Develop efficient content development and approval processes in collaboration with campaign managers, channel owners, and executive stakeholders.
5. Guide in the development of event content and provide feedback and guidance to improve the quality of presentations and storytelling.
6. Audit existing content and analyze competitors’ tactics to identify areas for improvement. Monitor key metrics and continuously optimize content based on performance.
7. Use AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email content.

Who we are looking for

1. Proven experience in managing content and developing strategies specifically for event content marketing across multiple marketing channels, including digital, social media, email, and other platforms.
2. Strong understanding of the marketing industry: trending topics, top creators, and strategies.
3. Player/coach mentality: Ability to both develop a strategy and roll up your sleeves to implement it.
4. Experience using AI tools for content creation and optimization, including using prompt engineering to achieve consistent outputs and aid delivery speed.
5. Excellent communication (writing and editorial) skills, both written and verbal English.
6. Able to multitask and manage and deliver several projects in parallel.
7. Combination of marketing and editorial mindset with strong client-facing skills, understanding of audience needs, and value-based approach.
8. Great analytical skills and an ability to make data-driven decisions.
9. Significant SEO knowledge.
10. Quick learner with excellent problem-solving skills.
11. A mix of B2B and B2C experience.
12. Empathy and curiosity.

A bit about the team

Brand Campaigns team is responsible for Brand Marketing projects execution, brand campaigns in Paid, and Brand communication throughout different channels. Brand Marketing projects are targeted at driving Semrush brand awareness, while brand campaigns in Paid are targeted at getting first payments. The team works closely with the Digital Marketing Department to ensure aligned brand communication.

Work format FLEX: This offer stands for the “hybrid” work format: some days, you work from the office, and some #wfh.

Unlimited PTO

Flexi Benefit for your hobby

Employee Support Program

Loss of family member financial aid

Employee Resource Groups

Meals, snacks, and drinks at the office

Teambuilding

Training, courses, conferences

Gifts for employees

A little more about our company

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing.

We’ve been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more. In March 2021 Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

Our Diversity, Equity and Inclusion commitments

Semrush is an equal opportunity employer. Building a better future for marketers around the world unites people from all backgrounds. Even if you feel that you don’t 100% match all requirements, don’t be discouraged to apply! We are committed to ensure that everyone feels a sense of belonging in the workplace.

We do not discriminate based upon race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws.

Our new colleague, we are waiting for you!

At Semrush, we take a serious and comprehensive approach to hiring new people. We welcome those who are professionals in their field and passionate about their work to join our team.

A “five-minute interview” or “get a job in three clicks” approach is not the way we work.

During the interview, we ask candidates to talk about themselves and their background in detail. We try to discover the most important aspects about the way someone works and their personality before a job offer is made.

Up to 3 days

Once the resume is received it will be reviewed by a member of the Talent Acquisition team. We try to provide feedback within three working days.

Flexible approach for an interview format

We’re flexible and open for both online interviews and personal meetings at the offices. Choose the option that’s most suitable for you!

In order for the online meetings to be productive, we suggest following these tips to make sure you are set up well:

1. Join the interview from a laptop or desktop computer (not a smartphone). You may need to print something or present your screen during the interview.
2. Please turn on your camera. Visual communication is especially important for us.
3. Choose a quiet place to talk. Attending an interview from the street is not a good idea.
4. Keep your phone at hand in case there are technical issues that mean we have to continue the interview by direct call.

Good luck!

Marketing

The Marketing team does much more than just promote and advertise Semrush products. They also inspire marketers around the world with their work.

Colleagues from this team are responsible for establishing marketing strategies and conducting market target audience research. They work with content, create and implement advertising campaigns through multiple promotion channels. The team is also closely involved with the Development, Design, Customer Success, and Sales teams. Web content, newsletters, banners, references in the media–all this is created by our Marketing experts.

The Marketing team is truly international and dispersed across the globe. But despite the differences in locations and time zones, our teams work tirelessly together on their common goal: to support one billion marketers in achieving their goals. Can we do it? Certainly!