Content Strategist (all genders)

Xal Lc; Barcelona; On-site; EUR 38,000 - 52,000; Full time

Job summary

XAL Group in Barcelona is seeking a creative brand communicator to develop concepts and narratives across brand and product communications. You translate complex topics into compelling storytelling while keeping each brand's identity.

Collaborating with Marketing Management, Creative Direction, and specialists, you shape interior renderings, product narratives, and campaigns for digital and physical formats, ensuring quality and consistency.

Qualifications

• Several years of experience in brand communication or related creative field.
• Experience in architecture or interior design is a plus.
• Strong conceptual thinking and ability to translate ideas into visuals and copy.

Responsibilities

• Develop concepts and key ideas for brand and product communication within corporate identity.
• Create briefs for renderings and visual atmosphere, materials, lighting, and styling.
• Guide visual execution of renderings with design teams.
• Collaborate with graphic design to translate concepts into visual communication.
• Shape campaigns across digital and physical formats.
• Contribute to brand voice and messaging frameworks to ensure consistency.

Skills

Brand communication

Creative concept dev

Architectural interior design

Visual storytelling

English writing

Education

Architecture or Interior Design degree

Job description

Your career in a new light

As part of the Content Management team, you develop concepts and content that bring our brands and products to life across different touchpoints. Working across the brands of the XAL Group, you ensure that content is consistent, relevant, and aligned with the highest quality standards. In close collaboration with Marketing Management, Creative Direction, and various specialist departments, you translate complex topics into compelling communication and connect concept, content, and visual execution while staying true to each brand's identity and positioning.

You think in brands, ideas, images, and stories, not just in words? Bring your ideas to light and apply now!

Your job

• Develop creative concepts and key ideas for brand and product communication within the respective corporate identity
• Craft product stories, narratives, naming and claims for new product launches
• Create briefs for interior and product renderings, defining atmosphere, architecture, materials, lighting, styling, and product integration
• Guide the visual execution of renderings in collaboration with Lighting Design, and Digital Artists
• Work closely with Graphic Design to translate concepts into strong visual communication
• Shape campaign and communication concepts across digital and physical formats
• Contribute to the development of brand voice, messaging frameworks, and visual storytelling principles, ensuring creative consistency and quality across all content and communication

Your skills

• Several years of experience in brand communication, creative concept development, or a related creative field
• Ideally, you have gained first professional experience in architecture or interior design. A degree in architecture or interior design is a significant advantage
• Solid conceptual thinking and the ability to develop a creative idea from initial concept through to visual and verbal execution
• Experience in developing or briefing interior visualisations, renderings or spatial concepts is a plus
• A passion for brands, design and communication, with a keen sense for aesthetics and detail
• Fluent English communication and writing skills, combined with the understanding that great content is more than great copy
• A structured and self-driven working style, a high commitment to quality

Please note that we can only accept applications written in English. Thank you.