Content Strategist

Cubrodesign; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa en crecimiento busca un Estratega de Contenido para liderar el desarrollo y ejecución de contenido en múltiples canales. Esta es una oportunidad única para dar forma a la narrativa de la marca y conectar con la audiencia a través de contenido atractivo. Trabajarás en un entorno colaborativo y dinámico, donde la creatividad y la experimentación son fundamentales. Si tienes una mentalidad editorial fuerte y una pasión por el diseño de interiores, esta posición te permitirá influir en la estrategia de contenido de una marca ambiciosa en el sector del diseño y la eCommerce.

Formación

• 5 años de experiencia en estrategia de contenido o roles editoriales.
• Capacidad comprobada para desarrollar narrativas que conecten con la audiencia.

Responsabilidades

• Planificar y ejecutar la hoja de ruta de contenido anual en redes sociales y marketing por correo electrónico.
• Coordinar la producción de contenido con equipos creativos internos y externos.

Conocimientos

Estrategia de contenido

Gestión de proyectos

Narrativa de marca

Producción de contenido

Comunicación digital

Análisis de datos de rendimiento

Educación

Licenciatura en Comunicación, Marketing o Diseño

Herramientas

Herramientas de gestión de proyectos

Plataformas de redes sociales

Software de edición de contenido

Descripción del empleo

Collaborates with : Creative Team, Paid Media, Performance, Social Media

About CUBRO

CUBRO is redefining integrated furniture design with a digital-first approach. We combine IKEA’s modular interiors with our exclusive custom fronts —delivering high-quality kitchens, wardrobes, and bathrooms with premium aesthetics, without unnecessary costs.

Our mission is to become the leading brand for integrated furniture in Europe, setting new standards in design, customization, and online experience. As a fast-growing company, we are expanding rapidly and looking for top talent to elevate our digital presence, strengthen our brand, and drive our creative strategy forward.

This is a unique opportunity to help shape the future of brand storytelling, content development, and design innovation in the digital space.

Role Overview

CUBRO is looking for a Content Strategist to lead the development and execution of content across our main communication channels: editorial, social media, and newsletter.

You will be responsible for crafting and coordinating engaging, high-performing content that reflects our brand’s identity and connects with our audience. You’ll work closely with creative, brand, and performance teams to turn strategic objectives into stories that drive awareness, engagement, and conversion.

This role is perfect for someone with a strong editorial mindset, excellent project management skills, and a passion for interior design and digital communication.

Key Responsibilities

1. Plan and execute the annual content roadmap across social media, editorial, and email marketing.
2. Develop storytelling and brand narratives that align with our strategic vision.
3. Coordinate the production of content with internal and external creative teams, including designers, copywriters, photographers, and audiovisual teams.
4. Ensure content consistency across all platforms in tone, aesthetic, and message.
5. Work closely with the Performance team to integrate insights and optimize content based on data.
6. Propose and test new formats and ideas to improve engagement and conversion.
7. Supervise the end-to-end content production process, ensuring timely delivery and brand alignment.
8. Stay up to date with content trends and competitor benchmarks to keep our brand at the forefront.

What We’re Looking For

• 5 years of experience in content strategy, content production, or editorial roles—preferably in eCommerce, lifestyle, or design-driven brands.

Proven ability to develop narratives that connect with audiences across multiple channels.

Strong project management and organizational skills—you can juggle multiple priorities without missing a beat.

Experience working with creative teams (copy, design, video, photography) to produce high-quality content.

Comfortable interpreting performance data and applying learnings to future content.

Excellent attention to detail and editorial standards.

Passion for the furniture, interior design, and lifestyle category.

Fluency in Spanish and English (French or German is a plus).

Why Join Us?

Lead the content strategy of a design-first brand with bold ambitions.

Work in a fast-paced, collaborative environment where creativity and experimentation are encouraged.

Collaborate with an expert team across branding, design, performance, and growth.

Play a key role in shaping how our brand connects with customers through content.

Be part of a fast-growing startup transforming the future of home design.