Content Marketing Specialist (Board Portal & Governance)

Azeus Convene; Barcelona; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Especialista en Marketing de Contenidos para crear contenido atractivo y autoritario que apoye iniciativas de Marketing Basado en Cuentas (ABM). En este papel, tendrás la oportunidad de influir en el mercado dentro del sector de servicios financieros y gobernanza corporativa, colaborando estrechamente con equipos de ventas y marketing digital. Si tienes experiencia en la creación de contenido persuasivo y comprendes las tendencias ESG, esta es una oportunidad emocionante para contribuir a una estrategia de contenido que resuene con tomadores de decisiones de alto nivel. Únete a un equipo diverso y comprometido con la inclusión.

Formación

• 3+ años de experiencia en marketing de contenido B2B, preferiblemente en SaaS o gobernanza corporativa.
• Capacidad comprobada para crear contenido de alta calidad dirigido a ejecutivos de nivel C.

Responsabilidades

• Desarrollar y ejecutar una estrategia de contenido alineada con campañas ABM.
• Investigar y producir contenido específico de la industria como whitepapers y artículos de liderazgo.

Conocimientos

Marketing de contenido B2B

Redacción persuasiva

Investigación y análisis

Conocimiento de ESG

Habilidades de edición y corrección

Fluidez en español e inglés

Descripción del empleo

The Content Marketing Specialist will create compelling, targeted, and authoritative content designed to support Account-Based Marketing (ABM) initiatives aimed at increasing market share within Spanish listed companies and the BSFI (Banking, Financial Services, and Insurance) sector. You will leverage your expertise in board portals, corporate governance, and ESG to craft content that resonates deeply with executive decision-makers.

Key responsibilities:

1. Develop and execute a content strategy aligned with ABM campaigns targeting high-value accounts.
2. Research and produce high-quality, industry-specific content such as whitepapers, case studies, thought leadership articles, guides, and blog posts on board governance and corporate compliance topics.
3. Collaborate closely with sales and the ABM team to tailor content that addresses specific account pain points, competitive differentiation, and regulatory requirements.
4. Create and maintain a library of content assets designed to nurture prospects through the buyer journey.
5. Partner with the Digital Marketing Specialist to optimize content distribution across digital channels (web, social media, email).
6. Coordinate with external experts, analysts, and industry thought leaders to develop authoritative content pieces.
7. Regularly measure content effectiveness through analytics, refining content strategies based on performance insights.

Requirements:

1. 3+ years experience in B2B content marketing, ideally within SaaS, board portals, corporate governance, compliance, or closely related fields.
2. Proven ability to create high-quality, persuasive, and authoritative content targeting C-level executives, board members, or senior management.
3. Understanding of governance structures, regulatory compliance, ESG trends, and digital transformation within the corporate governance and financial services industries.
4. Strong editorial and proofreading skills, with exceptional attention to detail.
5. Excellent research and analytical abilities, capable of distilling complex industry topics into clear, engaging narratives.
6. Fluency in Spanish and English, with excellent writing skills in both languages.

We are committed to building a diverse and inclusive team. We particularly welcome applications from women and other underrepresented groups in the technology sector. All applications will be assessed on merit.