Content Marketing Specialist

Institut Straumann AG; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player seeks a dynamic Content & Digital Marketing Specialist to enhance digital marketing campaigns. This role involves leading content strategy, managing Adobe Experience Manager, and collaborating with cross-functional teams to create impactful content. You'll monitor performance metrics and optimize user experiences to drive business outcomes. Join a forward-thinking company that values innovation and collaboration, where your contributions will shape the future of digital marketing in the dental industry. If you're passionate about content creation and digital strategy, this is the perfect opportunity for you.

Formación

• 3+ years of experience in digital content creation and management.
• Bachelor's degree in Marketing or related field is required.
• Hands-on experience with Adobe Experience Manager is essential.

Responsabilidades

• Lead the development and optimization of digital content across campaigns.
• Manage content architecture and workflows in Adobe Experience Manager.
• Monitor content performance and recommend optimizations.

Conocimientos

Digital Content Creation

SEO Optimization

Project Management

Content Strategy

Collaboration

Communication

Analytical Skills

Educación

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Digital Media

Herramientas

Adobe Experience Manager (AEM)

Google Analytics

Meta Ads

LinkedIn

Hootsuite

Descripción del empleo

ABOUT STRAUMANN

Headquartered in Basel, Straumann is a global leader in implant and restorative dentistry and oral tissue regeneration. Having pioneered many of the most influential technologies and techniques in our field, we have a tradition of doing more to advance dental regeneration, restoration and replacement, as well as patient care. Straumann partners with passionate people who fit in with the agile dynamics of our size-for-success company. People at Straumann appreciate the opportunity to shape our future and create impact. Encouraging leadership and inspiring ideas from our people has guided us through our proud history of pioneering innovations.

ABOUT THE ROLE

We are seeking a highly driven and strategic Content & Digital Marketing Specialist to join our Marketing Operations Studio team. This professional will lead and execute digital content operations, working cross-functionally with campaign managers, designers, developers, and performance analysts to enhance digital marketing campaigns. The role will blend strategic oversight with hands-on execution in content creation, optimization, and platform management—particularly Adobe Experience Manager (AEM)—to drive business outcomes.

Key Responsibilities

Content Strategy & Operations

1. Lead the development, implementation, and optimization of content across digital campaigns, including social media, landing pages, email marketing, and blog posts.
2. Define content strategy aligned with campaign goals, personas, and customer journeys.
3. Collaborate with campaign stakeholders to develop personalized and segmented content experiences.
4. Plan, produce, and review assets such as banners, guides, ebooks, infographics, videos, and newsletters.
5. Ensure content is SEO-optimized, brand-compliant, and consistent in tone and messaging across channels.

Platform & Technical Management

1. Support the strategic roadmap for Adobe Experience Manager (AEM) and related marketing platforms with platform owners and provide requirements for change requests.
2. Manage content architecture, templates, and workflows in AEM.
3. Contribute to systems implementation, platform migrations, and integration with other tools (e.g., CRM, analytics).
4. Serve as subject-matter expert for web publishing and content governance best practices.

Performance & Optimization

1. Monitor content performance across channels using tools like Google Analytics and recommend optimizations based on data.
2. Identify and propose improvements to user experience (UX), CTAs, and funnel design.
3. Support A/B testing and iterative content enhancements for campaign efficacy.
4. Participate in and sometimes lead cross-functional retrospectives to identify learnings and process improvements.

Project & Stakeholder Management

1. Manage timelines, processes, and deliverables across multiple initiatives and campaigns.
2. Serve as a liaison between technical teams, designers, content producers, and marketing leadership.
3. Coach and support junior content team members and ensure knowledge sharing across levels.
4. Maintain alignment with global and local stakeholders, ensuring regional relevancy and consistency.

Required Qualifications

1. Bachelor's degree in Marketing, Communications, Journalism, Digital Media, IT, or a related field.
2. 3+ years of experience in digital content creation and management, preferably within an enterprise or agency environment.
3. Hands-on experience with Adobe Experience Manager (AEM) for sites and assets (or similar CMS platforms).
4. Experience working with digital marketing platforms: Meta, LinkedIn, Google Ads, and social scheduling tools (e.g., Brandwatch, Hootsuite).
5. Strong grasp of SEO, UX principles, content performance metrics, and web publishing standards.
6. Excellent writing, editing, and storytelling skills with attention to detail.
7. Fluent in English (written and verbal); other languages are a plus.
8. Strong interpersonal and project management skills.

Preferred Qualifications

1. Experience in platform migrations or CMS integration projects.
2. Familiarity with agile/SCRUM methodologies and marketing automation tools (e.g., SAPm, HubSpot).
3. Certification in Google Analytics, AEM, or Meta Ads is a plus.
4. Experience mentoring junior team members or managing cross-functional initiatives.

Behavioral Competencies

1. Proactive and solution-oriented mindset.
2. Excellent collaboration and communication skills.
3. Strong organizational and multitasking capabilities.
4. High degree of adaptability and continuous learning.
5. Focused on delivering results and value to the business.