Content Manager DRI

Welltech; Granada; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Join a forward-thinking company at the forefront of health and fitness innovation! As a Content Manager, you will lead the charge in creating impactful content strategies that enhance user engagement and wellness. Collaborate with a dynamic team to analyze trends, conduct A/B testing, and curate diverse content that resonates with users. This role offers the chance to shape the future of wellness through creativity and data-driven insights, all while working in a flexible environment that values your contributions. If you're passionate about health and eager to make a difference, this opportunity is for you!

Servicios

Flexible Work Environment

Professional Growth Opportunities

Innovative Culture

Health and Wellness Programs

Formación

• Proven experience in content management and strategy.
• Strong analytical skills with a focus on data-driven decisions.

Responsabilidades

• Formulate content strategies based on market analysis.
• Conduct user profile and content metrics analysis.

Conocimientos

Content Strategy Development

Data Analysis

A/B Testing

Content Creation

Collaboration

User Behavior Analysis

Educación

Bachelor's Degree in Marketing or Communications

Relevant Certifications

Herramientas

Amplitude

Descripción del empleo

Welcome to Welltech — where health meets innovation! As a global leader in the Health & Fitness industry, we’ve crossed over 200 million installs with five life-changing apps, all designed to boost well-being for millions. Our mission? To transform lives through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys — all powered by a diverse team of over 800 passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users while continually evolving ourselves.

We are looking for a Content Manager DRI who will spearhead our content initiatives with precision and innovation. In this pivotal role, you will be entrusted with shaping and executing a robust content strategy based on comprehensive analysis of data, market trends, and competitor landscapes.

Challenges you’ll meet

• Formulate content strategy based on analysis of data, market, and competitors.
• Conduct user profile and content metrics analysis (using Amplitude).
• Perform content performance analytics, hypothesis formation, and A/B content testing.
• Create and curate diverse content for the mobile app and its web cabinet, including articles, videos, infographics, recipes, workouts, etc.
• Collaborate with experts in fitness, dietetics, medicine, etc.
• Work with other departments: design, marketing, monetization, etc.
• Ensure content quality control (final review) and participate in creation if needed.

Your key goals will be

• Improve feature metrics: retention, conversion, content rating (focusing on metrics impacted by content).
• Provide high-quality, up-to-date scientifically-proven content based on user needs and trends.
• Manage content within the app (e.g., FLO).
• Work with different content formats.
• Maintain basic proficiency with Amplitude.
• Analyze market, user behavior, and content results using relevant tools.
• Develop content strategies and plans.
• Conduct A/B tests from hypothesis to results analysis.
• Create aesthetically appealing and trendy content.

Will be a plus

• Experience working with health & fitness or healthcare content apps (e.g., Noom, Peloton).
• Experience launching content production from scratch.
• Personal interest in yoga, weight-loss, nutrition, sports, psychology.
• Data-driven and business-oriented mindset.
• High autonomy.
• Team player with friendly, sincere communication.
• Open to feedback and adaptable to change.
• Ability to prioritize, multitask, delegate tasks.
• Proactive and eager to learn.

We offer a fair compensation package commensurate with your expertise and level.

At Welltech, we value great culture, professional growth, flexible work environments, and a space to suggest ideas and drive change.

Check out some of our products

• Muscle Booster — musclebooster.fitness
• Yoga-Go — yoga-go.fit
• Omo — bit.ly/Omoio
• FastEasy — fasteasy.life
• WalkFit — walkfit.pro

Join our team to develop and implement your ideas and make the world a better place!