Content & Copywriting Manager

Nalanda Global; Comunidad Valenciana; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa multinacional española en rápido crecimiento busca un Gerente de Contenido y Redacción para el mercado español. Este rol es crucial para dar forma a la estrategia de contenido y crear narrativas atractivas que resuenen con la audiencia. Trabajarás en estrecha colaboración con el equipo de marketing y comunicación para asegurar una voz cohesiva y una comunicación impactante. La posición ofrece la oportunidad de influir en la creación de contenido de alta calidad y en la gestión de proyectos en un entorno dinámico y colaborativo. Si tienes pasión por la creación de contenido y deseas formar parte de un equipo inclusivo y en crecimiento, esta es la oportunidad perfecta para ti.

Formación

• Experiencia comprobada en creación de contenido y redacción publicitaria en el sector B2B.
• Dominio nativo del español y habilidades sólidas en inglés.

Responsabilidades

• Desarrollar y ejecutar un calendario de contenido adaptado al mercado español.
• Escribir copias persuasivas para anuncios digitales, páginas de aterrizaje y campañas por correo electrónico.

Conocimientos

Creación de contenido

Redacción publicitaria

SEO

Gestión de proyectos

Pensamiento creativo

Educación

Licenciatura en Marketing

Licenciatura en Comunicación

Licenciatura en Periodismo

Herramientas

WordPress

Adobe Creative Suite

Canva

Descripción del empleo

Content & Copywriting Manager
Madrid
Madrid, Community of Madrid, ES

About Us:

Nalanda is a leading Spanish multinational dedicated to bridging the gap between large companies and their suppliers through an innovative digital platform. Our platform streamlines business processes such as document exchange, purchases, invoices, and vital business information. We specialize in coordinating activities between contractors and their suppliers, minimizing costs, time, and risks, while fostering transparent and effective business relationships.

We are a dynamic, forward-thinking company committed to building an inclusive workplace where talent thrives. At Nalanda, we believe that the development of people drives organizational success. Join us as we continue to build a culture of growth, inclusivity, and excellence.

Role Summary:

An exciting opportunity to join one of Europe’s fastest-growing B2B SaaS companies as the Content Manager and Copywriter for the Spanish market.

This role is pivotal in shaping our content strategy and delivering compelling narratives that resonate with our audience across all channels. You will work closely with the Product Marketing Manager, Communication Manager and other team members to ensure a cohesive voice and impactful communication.

Key Responsibilities:

Content Creation and Management:

• Develop, manage, and execute a content calendar tailored to the Spanish market, ensuring alignment with overall marketing campaigns and business objectives.
• Create high-quality, engaging, and on-brand content, including blog posts, white papers, email campaigns, website copy, social media posts, and more.
• Collaborate with designers and other creatives to produce visually appealing content.

Copywriting:

• Write compelling and persuasive copy for various mediums, including digital ads, landing pages, email campaigns, and print materials.
• Adapt messaging to different buyer personas and stages of the customer journey to maximize engagement and conversion.
• Ensure all content is SEO-optimized and adheres to brand guidelines.
• Work closely with the Product Marketing Manager to translate technical product information into customer-centric narratives and sales enablement materials.
• Partner with the sales team to create case studies, testimonials, and other assets that highlight customer success stories.
• Collaborate with the data analytics team to measure the performance of content and make data-driven adjustments.
• Stay updated on industry trends, competitors, and customer needs to inform content strategy.
• Attend industry events and network to gain insights and inspiration for content initiatives.

Quality Assurance:

• Edit and proofread content to ensure clarity, accuracy, and alignment with brand tone and voice.
• Maintain a consistent voice across all content to reinforce brand identity

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Native-level Spanish proficiency and strong English skills.
• Proven experience in content creation, copywriting, or a similar role, preferably in the B2B SaaS or tech industry.
• Strong understanding of SEO principles and experience with content management systems (e. g. , WordPress).
• Exceptional writing, editing, and proofreading skills with a keen eye for detail.
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment.
• Creative thinker with the ability to translate complex ideas into accessible content.
• Experience with tools like Adobe Creative Suite, Canva, or similar is a plus.