Consumer Experience Specialist

Pernod Ricard España SA; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Especialista en Experiencia del Consumidor para liderar estrategias de medios sociales y web. Este rol clave implica desarrollar una estrategia de redes sociales alineada con los objetivos de la marca, utilizando datos y creatividad para mejorar la experiencia del consumidor. Se espera que el candidato tenga una sólida experiencia en gestión de medios, especialmente en redes sociales, y una pasión por el paisaje digital. Si te entusiasma crear contenido impactante y optimizar el rendimiento, esta es una oportunidad emocionante para dejar tu huella en una de las principales empresas del sector de bebidas.

Formación

• 8 años de experiencia en gestión de medios, especialmente en redes sociales.
• Capacidad para desarrollar estrategias y ejecutar con precisión.

Responsabilidades

• Desarrollar y liderar una estrategia integral de redes sociales.
• Colaborar con equipos para lograr resultados sobresalientes.

Conocimientos

Colaboración

Gestión de medios sociales

Creatividad

Análisis de datos

Comunicación efectiva

Estrategia digital

Conocimiento de tendencias

Pensamiento táctico

Herramientas

Herramientas de análisis de medios sociales

Descripción del empleo

CONSUMER EXPERIENCE SPECIALIST

Location: Madrid

Time Type: Jornada completa

Posted On: Publicado hace 5 días

Time Left to Apply: Fecha final : 31 de enero de 2025 (Quedan más de 30 días para realizar la solicitud)

Job Requisition ID: JR-046675

The CX Specialist leads an integrated approach to owned media, spearheading strategies across Social Media and Web to elevate the consumer experience and drive engagement from Pernod Ricard Spain’s portfolio of brands through data-driven insights, creativity, and cross-functional collaboration. This position reports to the Head of Marketing Acceleration for Spain and Southern Europe.

Key Responsibilities

• Develop and lead a comprehensive social media strategy aligned with our brands’ objectives and vision.
• Stay ahead of trends and cultural moments to keep our social presence fresh, relevant, and bold.
• Foster collaboration with the rest of the transversal teams to achieve outstanding results.
• Drive excellence in execution by setting clear goals ensuring alignment with brand values.
• Partner with creative agencies and in-house teams to produce standout, high-impact content that resonates.
• Push the boundaries of creativity, delivering memorable content that drives engagement and brand love.
• Impact through collaboration by working hand-in-hand with media, creative, influencer, and PR teams.
• Use data-driven insights to optimize content performance and continuously refine our approach.
• Define and track KPIs to evaluate content effectiveness and ensure we are achieving measurable impact.
• Regularly report on performance, sharing insights and recommendations to drive continuous improvement.

While the role places a strong emphasis on Social Media, reflecting the lifestyle essence of our Pernod Ricard brands, you will also oversee the brand websites content. Though requiring minimal time investment, this responsibility ensures the websites remain in optimal technical condition, seamlessly supporting campaigns and enhancing the overall brand user journey.

Set of Skills

• Strong Collaboration Mindset who understands collective victories as a whole.
• Demonstrated ability to work seamlessly with brand teams (internal clients) and cross-functional peers.
• Digital and Social Media Passion: Enthusiasm for the digital landscape, with a strong grasp of social media.
• Creative and Trend-Savvy: Strong sense for compelling creative and content that resonates with audiences.
• Trend Awareness and Curiosity: Proactively stays updated on industry trends and relevant conversations.
• Strategic and Tactical Thinker: Ability to develop high-level strategies while executing with precision.
• Strong analytical mindset, with the ability to interpret actionable insights and act on them.
• Deep understanding of target audiences and motivations.
• Effective communicator with an ability to distill complex insights and ideas into actionable recommendations.
• Able to identify and address challenges creatively, adapting plans as needed to capitalize on new opportunities.

Required Experience

• 8 years in owned media management, particularly in Social Media.
• Strong preference for a provable track record of best practices in Social Media for lifestyle brands.
• Demonstrated success in managing agency relationships and maximizing resources, budgets, and timelines.
• Familiarity with tools for monitoring and analyzing social and digital performance.
• English is a must.
• Experience mentoring and guiding teams, fostering a culture of learning, creativity, and collaboration.
• Demonstrated history of achieving and exceeding KPIs for owned media channels.

Job Posting End Date: 2025-01-31

Target Hire Date: 2025-03-24

Target End Date: 2025-09-30

About Us

Pernod Ricard is the No.2 worldwide producer of wines and spirits with consolidated sales of €8,448 million in FY20.

Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005), and Vin&Sprit (2008). Pernod Ricard, which owns 16 of the Top 100 Spirits Brands, holds one of the most prestigious and comprehensive brand portfolios