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SLS Barcelona, a five-star urban resort of extraordinary experiences, brings a new variety of seaside glamour, indulgence and excellence to Barcelona’s waterfront district of Port Forum. Here the hallmarks of an SLS wonderland – playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold. The only 5-star hotel in the city to feature a terrace off every guestroom (471 in total), SLS Barcelona is all-encompassing in its delight, offering an array of exclusive amenities including rooftop dining and bars, three inviting swimming pools, a spacious 800 square-meter ballroom with abundant natural light, breakout rooms catering to all sizes of meetings, a rejuvenating spa, and a state-of-the-art fitness centre. Say farewell to the ordinary, and hello to the extraordinary!
Company Description
SLS Barcelona, a five-star urban resort of extraordinary experiences, brings a new variety of seaside glamour, indulgence and excellence to Barcelona’s waterfront district of Port Forum. Here the hallmarks of an SLS wonderland – playful ambiance, VIP treatment, and theatrical experiences - meet idyllic views to set a lavish stage for the extraordinary to unfold. The only 5-star hotel in the city to feature a terrace off every guestroom (471 in total), SLS Barcelona is all-encompassing in its delight, offering an array of exclusive amenities including rooftop dining and bars, three inviting swimming pools, a spacious 800 square-meter ballroom with abundant natural light, breakout rooms catering to all sizes of meetings, a rejuvenating spa, and a state-of-the-art fitness centre. Say farewell to the ordinary, and hello to the extraordinary!
Job Description
What you’ll do
- Develop and implement paid media campaigns across various digital channels to promote the hospitality establishment's offerings and drive conversions.
- Collaborate to create integrated campaigns that combine social media, influencer partnerships, and paid media efforts.
- Monitor and optimize paid media campaigns to maximize ROI and reach target KPIs such as click-through rates and conversion rates.
- Ensure consistency in messaging and branding across all digital channels, including social media, influencers, paid media, and e-retail.
- Stay informed about the latest trends and technologies in digital marketing, e-commerce, and influencer marketing to stay ahead in the competitive hospitality industry.
- Define key performance indicators (KPIs) for each aspect of the digital marketing strategy, such as social media engagement rates, influencer reach, e-retail conversion rates, and PR campaign success metrics.
- Identify and build relationships with influencers whose values and audience align with the hospitality establishment's brand image.
- Collaborate with influencers on PR campaigns that generate positive media coverage and brand mentions across digital platforms.
- Coordinate influencers at events, collaborations, and press opportunities to generate buzz and increase brand awareness along with the Lead Brand Ambassador.
- Monitor influencer partnerships to ensure they are aligned with the establishment's messaging and goals.
- Leverage influencer content for public relations efforts, such as press releases, media pitches, and brand storytelling.
- Integrate influencer collaborations into broader PR campaigns to amplify messaging and reach a wider audience.
- Measure the impact of influencer partnerships on PR efforts through metrics such as reach, engagement, and sentiment analysis.
- Collaborate to align influencer strategy with overall communication goals and key messages.
- Continuously evaluate and adjust the influencer PR strategy based on performance data and industry trends to optimize results and drive brand growth.
Qualifications
What we are looking for...
- Degree with emphasis in 360 Marketing management.
- +3 years’ experience in hospitality/luxury marketing department.
- Proven team player with a high level of energy and motivation with a proven track record of living the company's values.
- Proficient knowledge of computer systems such as: Microsoft Word, Excel & Outlook is required.
- Ability to multitask, work in a fast-paced environment and have a high-level attention to detail.
- Excellent verbal and written communication skills. Fluent in Spanish and English.
- You make people feel good - your team, guests and colleagues alike. You make a positive impact.
- You’re a strong team leader, a natural at managing and inspiring others in a way that gets the best out of them.
- You are an excellent relationship builder, confident in working with other teams and leaders; you’re passionate about what we can achieve together.
- You take ownership of important issues, solve problems, and make effective decisions.
- You learn quickly and adapt to SLS’s unique culture.
- You are humble and open to ideas. We leave our ego at the door and help get things done.
- You’re up for doing things differently and trying (almost) everything once.
- You want to be part of a team that works hard, supports each other and has fun along the way.
Additional Information
What's in it for you...
- The opportunity to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
- The chance to challenge the norm and work in an environment that is both creative and rewarding.
- Become part of a team that’s very passionate about creating great hospitality experiences and exploring new locations at every opportunity.
- A competitive package and plenty of opportunity for development.
- Excellent discounts across the entire Ennismore family of brands.
SLS is part of Ennismore, a creative hospitality company rooted in culture and community, with a global collection of entrepreneurial and founder-built brands with purpose at their heart. Ennismore is a joint-venture with Accor, formed in 2021.