Community & Engagement Strategist

ERIKALUST; Barcelona; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading company in ethical adult cinema seeks a Community & Engagement Strategist to enhance audience connections and retention. Your role will involve developing community-centric strategies across various platforms, mentoring team members, and driving meaningful interactions with a focus on ethical content. This is a unique opportunity to shape engagement tools and practices in a progressive environment.

Formación

• 5+ years of experience in community engagement or social media.
• Fluent in strategic planning and operational execution.
• Experience with dashboard-building and qualitative/quantitative analysis.

Responsabilidades

• Own the social strategy across all major platforms.
• Set up KPIs and dashboards to track engagement.
• Mentor and guide the Community Manager.

Conocimientos

Community Engagement

Social Media

Digital Strategy

Growth Marketing

User Retention

Herramientas

GA4

Superset

Emplifi

Descripción del empleo

We’re looking for a strategic Community & Engagement Strategist to lead how Erika Lust builds relationships with its audience — on and beyond social media. This is not just a posting-and-planning role. It's about turning insights into connection, touchpoints into community, and curiosity into long-term engagement.

You'll define and execute community-centric strategies that support brand love, customer retention, and audience expansion — across social platforms, our streaming platform, forums, content hubs, and emerging digital spaces. You’ll also help guide and mentor a Community Manager, collaborate cross-functionally with Editorial, CRM, Product, and Platform teams, and serve as a key connector between our audience and our mission.

This role is central to our growth and retention strategy, with plenty of room to shape tools, KPIs, and features from scratch. If you thrive at the intersection of strategic thinking, ethical adult content, and human connection, we want you.

What You’ll Do

• Own the social strategy across all major platforms (X, Reddit, Instagram, Facebook, YouTube) — while continuously proposing and experimenting with new channels and formats (e.g., Discord, forums, embedded community tools, comment design).
• Set up KPIs, dashboards, and reporting tools (e.g., GA4, Emplifi, Superset) to track progress on engagement, growth, and community health.
• Mentor and guide the Community Manager, supporting both daily execution on social media and long-term growth.
• Design and lead a multi-channel community engagement strategy, across external social media (Twitter/X, Reddit, YouTube, Meta) and internal touchpoints (comment sections, embedded tools, member spaces).
• Drive meaningful user interactions and increase retention by testing new content formats, event concepts (e.g., AMAs, behind-the-scenes drops), and interactive experiences.
• Translate audience feedback (from DMs, comments, emails, and platform activity) into qualitative insights that influence content, product, UX, and editorial decisions.
• Collaborate with CRM and Product teams to connect community engagement with retention goals, including new user onboarding and feature adoption.
• Stay ahead of digital ecosystem trends, algorithm shifts, NSFW policy changes, and emerging tools to continually evolve our approach.
• Contribute to the ideation and prototyping of new community tools and product features — from Q&As to embedded polls and user-generated collections.

Your Profile

• 5+ years of experience in community engagement, social media, digital strategy, or growth marketing — ideally with a focus on user retention or customer lifecycle.
• Fluent in both strategic planning and operational execution.
• Experienced with dashboard-building, metric frameworks, and qualitative/quantitative analysis (GA4, Superset, Emplifi, native platform tools).
• Confident team player who can lead and mentor, while aligning efforts with broader brand and business objectives.
• Comfortable navigating and advocating for ethical, feminist, NSFW content.
• You've worked with or built communities beyond traditional social media — including forums, Discord, comment moderation, or creator engagement tools.
• Proficient in CRO/UX collaboration, with a solid grasp of user flow optimization and social channel conversion strategies.
• English fluency required.

Bonus Points

• Experience with social media and ads in restricted environments (e.g., Reddit Ads, Meta whitelisting, adult-friendly networks).
• Familiarity with low-code or no-code tools (Webflow, Carrd, Unbounce).
• Passion for adult, queer, feminist, or sex-positive creative industries.
• Past work with community-first brands, intimacy-at-scale models, or trust-centric platforms.

Why Join Us?

At Erika Lust, we’re reshaping what adult cinema can be: ethical, aesthetic, real, and radically inclusive. As our Community & Engagement Strategist, you’ll be at the heart of our user relationships — helping people own their pleasure, challenge stigma, and explore their sexuality in a safe and creative space.