Communications Manager

Confidential; Barcelona; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid work schedule (4 days on-site,

Central Barcelona office

Permanent contract with probation

Job summary

Confidential in Barcelona is seeking a Communications Manager to join its HQ, reporting to the Managing Director and collaborating with Commercial and Digital Marketing teams to position the brand globally.

You will lead the communications strategy across channels, oversee PR, social media, events, partnerships, and brand governance, while supporting business growth in an international environment.

Qualifications

• Bachelor degree in Communications, Marketing, Branding, Journalism, Public Relations, or related field.
• 5-10 years of experience in communications, PR, or marketing, preferably in design, luxury, interiors, lifestyle, or premium brands.
• Proven experience managing international communication strategies.
• Strong branding, storytelling, digital communications, social media, and PR.

Responsibilities

• Define and execute the annual Communications Plan with objectives, campaigns, budgets, timelines, and KPIs.
• Oversee external communications for consistency across channels and stakeholders.
• Develop calendars and plans for product launches, collections, collaborations, and corporate initiatives.
• Lead media relations, coordinate product launches and press events, monitor coverage and KPIs.
• Define and implement annual social media strategy and content plan; oversee digital content creation.
• Plan and manage participation in international fairs, exhibitions, and events; manage budgets and partnerships.
• Define the communications budget with the MD; establish KPIs and monitor performance.

Skills

Strategic communications

Brand storytelling

Digital communications

Public relations

Team leadership

Agency management

English & Spanish

Education

Bachelor degree in Communications/Marketing/Branding/Journ/PR

Job description

A global leader in interior design is looking for a Communications Manager to join its HQ in Barcelona.

The Communications Manager works closely with the Managing Director, Commercial and Digital Marketing Teams, Product Development, and external agencies to position the Company as a leading global design brand.

This role leads the communication strategy across all channels, ensuring consistency of brand identity, storytelling, and customer experience while supporting business growth objectives. The position oversees communications, public relations, digital content, social media, events, fairs, partnerships, and brand governance.

Key Responsibilities

Communications Strategy

• Define and execute the annual Communications Plan, including objectives, campaigns, budgets, timelines, and KPIs.
• Manage all external communications, ensuring consistency of messaging across channels and stakeholders.
• Develop communication calendars and campaign plans for product launches, collections, collaborations, and corporate initiatives.

Public Relations and Media Relations

• Oversees the relationships with journalists, editors, influencers, opinion leaders, and industry stakeholders.
• Coordinate product launches and press events.
• Monitor media coverage and evaluate communication impact through measurable KPIs.

Social Media

• Define the annual social media strategy and content plan.
• Ensure execution and optimization of social media activities across all platforms.
• Oversee digital content creation, including photography, video, storytelling, newsletters, and website content.
• Collaborate with digital marketing team to enhance brand visibility, engagement, and audience growth.
• Ensure alignment between social media, website, CRM, email marketing, and broader communication activities.

Events, Fairs and Partnerships

• Plan, coordinate, and execute participation in international fairs, exhibitions, installations, showrooms, and events.
• Develop event communication strategies before, during, and after each activity.
• Manage budgets, logistics, partners, suppliers, and communication materials related to events.
• Identify and develop strategic collaborations and partnerships that reinforce brand positioning.
• Evaluate event performance and return on investment.

Budget and Performance Management

• Define the annual Communications budget together with the Managing Director.
• Monitor budget execution, ensuring efficient allocation of resources and managing deviations.
• Establish KPIs and performance metrics to evaluate communication effectiveness.

Cross-Functional Collaboration

• Participate in Steering Committee meetings and contribute strategic communication insights.
• Collaborate closely with Sales and Marketing, Product Development, Design, Operations, and Management teams.
• Support commercial initiatives with communication tools and campaigns.

Qualifications and Experience

• Bachelor degree in Communications, Marketing, Branding, Journalism, Public Relations, or related field.
• Minimum 5-10 years of experience communications, PR, or marketing, preferably within design, luxury, interiors, lifestyle, or premium consumer brands.
• Proven experience managing international communication strategies.
• Strong understanding of branding, storytelling, digital communications, social media, and public relations.
• Experience managing agencies, creative teams, and external partners.
• Excellent written and verbal communication skills in English and Spanish; additional languages are a plus.
• Strategic thinking and storytelling and content development
• Project management
• Creativity and innovation
• Strong interpersonal and networking skills
• Team leadership and people development
• Results orientation and attention to detail
• Ability to work in a dynamic international environment

Reporting Line

Reports to: Managing Director

What we offer?

• On-site work four days per week, with remote work on Fridays.
• Full-time position (40 hours per week) at one of Spain's most acclaimed design brands.
• Office located in a central area of Barcelona.
• Permanent contract with a six-month probation period.