Communications Lead (Europe)

Freenow; Barcelona; Remote; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Sabbatical leave

Employee assistance program

Welcome & anniversary gifts

Mobility benefits card

Flexible work options

Talent development

Birthday off

Remote work within the EU

Job summary

Freenow by Lyft seeks a Communications Lead, Europe to oversee external communications for the region, shaping Lyft’s reputation and visibility as the company grows across European markets. You will guide strategic planning, proactive media engagement, and cross-functional collaboration with executives, policy teams, and local partners.

You’ll lead Spanish-market communications and ensure a unified voice while maintaining local credibility.

Qualifications

• Extensive senior communications experience across multi-market environments.
• Proven ability to lead global or regional communications programs and manage crises.

Responsibilities

• Own Europe external communications strategy and execution to build Lyft/FREENOW visibility.
• Lead strategic planning, media engagement, and senior stakeholder advisory across markets.
• Manage a team and coordinate with policy, legal, operations, and leadership on communications initiatives.
• Develop and maintain messaging for Lyft in Europe, supporting growth and reputation.

Skills

Budget management

Reputation & media strategy

Crisis communications

Strategic media relations

Team leadership

Stakeholder management

Spanish & English fluency

Cross-functional collaboration

Job description

• At Freenow by Lyft, we are on a mission to empower smarter mobility decisions, helping people to move freely and cities to thrive
• We are looking for a Communications Lead, Europe to lead our external communications strategy across the region. This person will be responsible for building Lyft’s reputation, visibility and credibility across Europe, during a major period of growth and transformation, overseeing all communications for our growth in current and future European markets, and protecting the company’s reputation along the way. This role also means shaping how Lyft is discovered and understood in an AI-first information landscape, from how the brand surfaces in search and AI-driven answers to how audiences form perceptions of Lyft
• In this role, you’ll be a key leader in the development of strategic planning, proactive media engagement, and tactical execution of our communications strategies, as well as being a trusted advisor to internal and external stakeholders
• Successful candidates will be able to balance multiple priorities across Lyft’s global business. You will ensure that Lyft speaks with one clear voice while maintaining the local relevance and credibility needed in individual markets. Ideally, you’ll have previous experience leading global communications teams, supporting high-visibility and business-critical announcements, interfacing cross-functionally with both internal and external teams, and being a trusted advisor to executives
• This is an opportunity to join a creative, collaborative team and help tell the next chapter of the Lyft growth story. The role reports to the Director of Corporate Communications
• Own Lyft’s external communications strategy across Europe, driving brand awareness, favorability, and consideration in service of growth across traditional channels and next-generation discovery surfaces, ensuring Lyft’s narrative holds up wherever European audiences are forming opinions
• Partner with communications colleagues to create pitches, stories and content to advance Lyft’s overall narrative
• Create and maintain messaging on Lyft’s Europe presence, operations and performance aligned with the company’s global narrative
• Partner with Executive Communications Manager to build a plan for senior leader visibility in the region; help evaluate opportunities; support prep doc creation and by staffing interviews/speaking engagements/filming videos/etc
• Partner closely with Public Policy to develop communications strategies around regulatory, policy and industry issues and position Lyft as a credible voice in the future of mobility
• Lead reactive and crisis communications planning for European issues and high-profile reputational challenges, including drafting messaging, building outreach plans for external stakeholders, and serving as spokesperson when needed. Partner with Legal, Public Policy, Operations and leadership on sensitive issues
• Lead Spanish-market consumer and corporate communications, liaise with local and European policy leaders on regional issues/campaigns, manage local agency support, and build relationships with local media in key cities
• Manage a team of 5 communicators spread across European markets; oversee global and local agency support
• Analyze data and insights to optimize communication strategies and maximize impact

Benefits

• Sabbatical leave: Get rewarded for you rhard work with a sabbatical after two years.
• Employee assistance program: Your wellbeing is our priority, anonymous external support is always available.
• Welcome & anniversary gifts: We’ll send you a little something to celebrate these special occasions.
• Mobility benefits card: Get from A to B on us. Every month you’ll get a mobility budget to try out different transport options.
• Flexible work options: Work as you are and where you want with flexible hours and remote opportunities.
• Talent development: Your growth is important to us. Progress your career with dedicated training courses and regulars development check-ins.
• Birthday off: Celebrate in style with an extra dy off each year.
• Remote work within the EU: Work up to 20 business days every 6 months from all countries in the European Union & Switzerland.

• Budget and reporting: experience managing multi-market regional budgets, optimizing resource allocation, managing agency retainers, and delivering measurable ROI across campaigns
• Interest in how reputation and discoverability are evolving in an AI-driven media environment.
• Comfortable thinking beyond traditional earned/social metrics to newer signals like AI search visibility and answer-engine representation.
• Experience or strong point of view on this a plus, but curiosity and adaptability matter most
• Expertise in corporate reputation, executive communications and strategic media relations
• Ability to navigate and negotiate obstacles, can pivot with ease, highly organized and knows how to manage difficult conversations
• Experience working directly with global, national, international and local media to shape stories proactively and reactively, driven by a deep understanding of the EU media landscape and current European news agenda
• Extensive senior communications experience, including leading multi-market teams and managing crisis communications
• Fluency in Spanish and English is required due to regular interaction with local external stakeholders and international internal teams
• Ability to fluidly navigate between strategy and execution (can develop high-level strategic plans and also ensure high-quality execution)
• Comfortable with a collaborative style of working, is flexible, adaptable and has a willingness to learn from peers and other team members
• Experience working in technology, mobility, transportation, platforms, consumer technology or another complex, highly regulated industry
• Previous experience managing international communications teams; a track record of building strong relationships across organizational and geographical boundaries, managing senior stakeholders, and working in cross-functional teams; ability to effectively work across time zones and languages
• Proven success building strategic communications plans across external channels including owned, earned, social, and emerging media
• Experience both in-house and agency preferred