Chief Marketing & Sales Officer

Thomson Bike Tours; España; Presencial; EUR 110.000 - 125.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Chief Marketing & Sales Officer to lead their marketing and sales strategies. This role involves developing comprehensive strategies to enhance brand awareness, customer acquisition, and revenue growth. The ideal candidate will have a strong background in digital marketing, extensive experience in the US market, and a passion for cycling. Join a company that values innovation and collaboration, and thrive in a demanding yet friendly environment where your contributions will directly impact customer experiences and business success.

Formación

• 5-10 years of experience in a similar role with proven digital marketing expertise.
• Fluency in English and Spanish is essential.

Responsabilidades

• Develop and execute marketing and sales strategies to drive growth.
• Conduct market research and analyze data to inform decisions.
• Manage CRM strategies to enhance customer retention.

Conocimientos

Digital Marketing

SEO/SEM

CRM Management

Market Research

Sales Strategy Development

Data Analysis

Customer Relationship Management

Bilingual (English and Spanish)

Educación

Degree in Marketing or Related Field

Descripción del empleo

We are the premier Official Tour Operator to the Tour de France and world-class reference for cycling tours, renowned throughout the cycling industry for providing best-in-class cycling tours dedicated to avid cyclists. After two decades of steady growth, the company is now raising the bar to the next level.

THE ROLE :

We are looking for a CHIEF MARKETING & SALES OFFICER to oversee and manage all aspects of our marketing and sales strategy.

What you will be doing :

Marketing and Sales Strategies :

1. Develop and execute comprehensive marketing and sales strategies that align with company goals, driving brand awareness, customer acquisition and retention, and revenue growth.
2. Plan, implement, and evaluate sales and marketing campaigns and initiatives.
3. Regularly assess the value proposition of products.
4. Develop marketing strategies for new products or markets that align with the company vision and standards.

Market Research and Analysis :

1. Conduct market research to identify customer requirements, opportunities, trends, and challenges.
2. Provide short- and long-term market forecasts and reports by collecting, analyzing, and interpreting market data.

Digital Marketing :

1. Define the digital marketing strategy, action plan and activities, and establish KPIs to continuously monitor performance: Website management, email marketing, sales leads and conversion, social media management.
2. Oversee the development and implementation of creative and impactful marketing campaigns across various channels, ensuring brand consistency, tracking performance and maximizing ROI.
3. Develop and implement lead generation and nurturing processes that effectively convert leads from marketing to sales.
4. Evaluate channel performance and optimize channel strategies.
5. Manage vendors and third parties to reach objectives and results.

Data Management and Performance Analysis :

1. Continuously monitor performance of sales and marketing activities.
2. Identify, establish and track KPIs.
3. Drive data analysis.
4. Monitor ROI of activities.

Forecasting and Pipeline Management :

1. Develop and refine sales forecasting processes.
2. Implement pipeline management processes to track opportunities, identify bottlenecks, and drive velocity.
3. Analyze sales data to identify trends, opportunities, and areas for improvement.
4. Develop and manage relationships with channel partners to maximize value.

Customer Relationship Management :

1. Develop and implement CRM strategy to manage customer interactions, track data, and improve customer retention.
2. Utilize CRM data to generate insights and reports to support sales and marketing decisions.

What we are looking for :

1. Degree in marketing or a related field.
2. 5-10 years experience in a similar role.
3. Proven experience in digital marketing, leading and managing SEO / SEM, marketing database, email, social media, advertising campaigns and CRM management.
4. Extensive experience within the US market.
5. Fluent in English and Spanish.
6. Passion for cycling.
7. Our company culture commits to excellence, quality and continuous improvement which drives us to constantly improve our customer experience.
8. We pride ourselves on fostering a culture of innovation, collaboration and the mindset of our people being our most valuable asset for our success.
9. A demanding yet fun and friendly environment.