Chief Marketing & Sales Officer

Thomson Bike Tours; Granada; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An innovative company specializing in cycling tours is seeking a Chief Marketing & Sales Officer to elevate its marketing and sales strategies. This role involves developing comprehensive strategies to enhance brand awareness and customer retention while optimizing digital marketing efforts. The ideal candidate will have extensive experience in the US market, a passion for cycling, and fluency in both English and Spanish. Join a dynamic team that values excellence and fosters a culture of innovation and collaboration, making a significant impact in the cycling industry.

Formación

• 5-10 years of relevant experience in marketing and sales.
• Proven expertise in digital marketing and CRM strategies.

Responsabilidades

• Develop and implement marketing and sales strategies to enhance brand awareness.
• Conduct market research and analyze trends to inform strategies.

Conocimientos

Digital Marketing

SEO/SEM

CRM

Sales Strategy

Market Research

Data Analysis

Customer Relationship Management

Fluency in English

Fluency in Spanish

Educación

Degree in Marketing

Descripción del empleo

We are the premier Official Tour Operator for the Tour de France and a world-class reference for cycling tours, renowned throughout the cycling industry for providing best-in-class experiences dedicated to avid cyclists. After two decades of steady growth, the company is now elevating its standards.

THE ROLE :

We are seeking a Chief Marketing & Sales Officer to oversee and manage all aspects of our marketing and sales strategies.

Responsibilities :

1. Marketing and Sales Strategies :

• Develop and implement comprehensive marketing and sales strategies aligned with company goals to enhance brand awareness, customer acquisition, retention, and revenue growth.
• Plan, execute, and evaluate sales and marketing campaigns.
• Assess and refine the value proposition of products regularly.
• Create marketing plans for new products or markets consistent with the company's vision and standards.

1. Market Research and Analysis :

• Conduct market research to understand customer needs, identify opportunities, and analyze trends and challenges.
• Provide market forecasts and reports through data collection and interpretation.

1. Digital Marketing :

• Define digital marketing strategies, set KPIs, and monitor performance across channels such as website, email, social media, and lead generation.
• Oversee creative marketing campaigns, ensuring brand consistency and ROI maximization.
• Develop lead nurturing processes to convert prospects into customers.
• Optimize channel strategies and manage vendors accordingly.

1. Data Management and Performance Analysis :

• Monitor and analyze the performance of marketing and sales activities.
• Establish and track KPIs; utilize data analysis to inform decisions.

1. Forecasting and Pipeline Management :

• Develop sales forecasting and pipeline management processes.
• Track opportunities, identify bottlenecks, and analyze sales data for trends and improvements.
• Build and maintain relationships with channel partners.

1. Customer Relationship Management :

• Implement CRM strategies to enhance customer interactions and retention.
• Use CRM data for insights to support sales and marketing strategies.

Qualifications :

• Degree in marketing or related field.
• 5-10 years of relevant experience.
• Proven expertise in digital marketing, SEO/SEM, CRM, and advertising campaigns.
• Extensive experience in the US market.
• Fluency in English and Spanish.
• Passion for cycling.

Our Culture :

We value excellence, quality, and continuous improvement, fostering a culture of innovation, collaboration, and valuing our people as our greatest asset. We offer a demanding yet fun and friendly environment.