Chief Marketing & Sales Officer

We are the premier Official Tour Operator to the Tour de France and world-class reference for cycling tours, renowned throughout the cycling industry for providing best-in-class cycling tours dedicated to avid cyclists. After two decades of steady growth, the company is now raising the bar to the next level.

THE ROLE :

We are looking for a CHIEF MARKETING & SALES OFFICER to oversee and manage all aspects of our marketing and sales strategy.

What you will be doing :

Marketing and Sales Strategies :

1. Develop and execute comprehensive marketing and sales strategies that align with company goals, driving brand awareness, customer acquisition and retention, and revenue growth.
2. Plan, implement, and evaluate sales and marketing campaigns and initiatives.
3. Regularly assess the value proposition of products.
4. Develop marketing strategies for new products or markets that align with the company vision and standards.

Market Research and Analysis :

1. Conduct market research to identify customer requirements, opportunities, trends, and challenges.
2. Provide short- and long-term market forecasts and reports by collecting, analyzing, and interpreting market data.

Digital Marketing :

1. Defining the digital marketing strategy, action plan and activities and establishing KPIs to continuously monitor performance: Website management, email marketing, sales leads and conversion, social media management.
2. Oversee the development and implementation of creative and impactful marketing campaigns across various channels, ensuring brand consistency, tracking performance and maximizing ROI.
3. Developing and implementing lead generation and nurturing processes that effectively convert leads from marketing to sales.
4. Evaluating channel performance and optimizing channel strategies.
5. Manage vendors and third parties to reach objectives and results.

Data Management and Performance Analysis :

1. Continuously monitor performance of sales and marketing activities.
2. Identify, establish and track KPIs.
3. Drive data analysis.
4. Monitor ROI of activities.

Forecasting and Pipeline Management :

1. Developing and refining sales forecasting processes.
2. Implementing pipeline management processes to track opportunities, identify bottlenecks, and drive velocity.
3. Analyzing sales data to identify trends, opportunities, and areas for improvement.
4. Developing and managing relationships with channel partners to maximize value.

Customer Relationship Management :

1. Developing and implementing CRM strategy to manage customer interactions, track data, and improve customer retention.
2. Utilizing CRM data to generate insights and reports to support sales and marketing decisions.

What we are looking for :

1. Degree in marketing or a related field.
2. 5-10 years experience in a similar role.
3. Proven experience in digital marketing, leading and managing SEO/SEM, marketing database, email, social media, advertising campaigns and CRM management.
4. Extensive experience within the US market.
5. Fluent in English and Spanish.
6. Passion around cycling.
7. Our company culture commits to excellence, quality and continuous improvement which drives us to constantly improve our customer experience.
8. We pride ourselves on fostering a culture of innovation, collaboration and the mindset of our people being our most valuable asset for our success.
9. A demanding yet fun and friendly environment.