Chief Marketing Officer

beBeeMarketing; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading mobility platform seeks a Marketing Lead to spearhead driver acquisition. This role involves developing and executing performance-driven marketing campaigns, optimizing conversion rates, and leveraging various channels for lead generation. Join a dynamic team and contribute to revolutionizing the delivery tech ecosystem.

Formación

• Demonstrated success in acquiring high volumes of leads.
• Skilled in optimizing campaigns for measurable results.
• Deep knowledge of SEO, SEM, email marketing, and conversion optimization.

Responsabilidades

• Spearhead the full driver acquisition marketing funnel.
• Design and execute high-impact marketing campaigns.
• Continuously test and optimize to improve campaign performance.

Conocimientos

Lead Generation Expertise

Performance and ROI Focus

Creative Marketing Mindset

Full-Funnel Digital Marketing Proficiency

Analytical Acumen

Strategic Planning Skills

Exceptional Communication

Audience Segmentation Expertise

Cross-Functional Collaboration

Adaptability and Innovation

Descripción del empleo

The primary objective of this role is to spearhead and scale marketing efforts for driver acquisition at a leading mobility platform. This involves developing and executing performance-driven campaigns that generate high-quality leads, optimize conversion rates, and deliver strong returns on investment across a range of traditional and unconventional channels.

Key Responsibilities :

• Spearhead the full driver acquisition marketing funnel, from awareness to conversion and retention.
• Design and execute high-impact, data-driven marketing campaigns across various channels.
• Generate high-quality driver leads while maximizing conversion rates and minimizing acquisition costs.
• Continuously test, analyze, and optimize campaigns to improve efficiency, performance, and ROI.
• Leverage diverse marketing channels, including job boards, social media, forums, rideshare hubs, WhatsApp, influencer partnerships, and in-app ads.
• Ensure a balance between creative innovation and commercial outcomes to support sustainable growth.
• Work cross-functionally with other teams (e.g., Sales, Operations, Tech) to align strategies and drive unified results.
• Track key performance metrics to guide decision-making and continuously refine marketing approaches.
• Identify and pursue new growth opportunities and acquisition tactics to stay competitive in the market.
• Champion a performance-driven marketing culture, fostering continuous improvement and agility.
• Develop and execute targeted marketing campaigns to reach diverse audiences.

Requirements :

This role requires an individual with exceptional skills and expertise in the following areas :

• Lead Generation Expertise : Demonstrated success in acquiring and converting high volumes of leads in service-based or fast-paced industries.
• Performance and ROI Focus : Skilled in designing and optimizing marketing campaigns that deliver measurable, cost-effective results.
• Creative Marketing Mindset : Ability to leverage unconventional, low-cost channels such as community groups, referral networks, and mobile-first platforms to drive lead quality and volume.
• Full-Funnel Digital Marketing Proficiency : Deep knowledge of SEO, SEM, content strategy, email marketing, paid media, and conversion rate optimization.
• Analytical Acumen : Strong capability in analyzing marketing performance data to drive decisions, iterate rapidly, and improve campaign efficiency.
• Strategic Planning Skills : Ability to align marketing strategies with overall business goals, customer needs, and market trends.
• Exceptional Communication : Strong written and verbal communication skills, with the ability to craft persuasive messaging for both driver and B2B audiences.
• Audience Segmentation Expertise : Experience creating personalized campaigns for diverse target groups to maximize relevance and engagement.
• Cross-Functional Collaboration : Proven ability to work effectively with Sales, Operations, and Product teams to align marketing initiatives with broader company objectives.
• Adaptability and Innovation : Comfortable in a fast-changing environment, with a track record of testing new ideas, embracing feedback, and driving continuous improvement.

We offer a dynamic work environment where you can grow professionally and personally. You will have the opportunity to work with a talented team, develop your skills, and contribute to our mission to revolutionize the delivery tech ecosystem.

Our recruitment process is designed to be engaging, personal, and culturally relevant. It includes a screening call with our HR team, a job and experience interview with the hiring manager, and a final meet with our CEO.

At (Company), we are committed to equal opportunity employment, regardless of race, color, religion, gender, sexual orientation, age, gender identity, or disability. If you want to join a fast-growing company and make a meaningful impact in the world of workforce mobility...