Chief Marketing

Thomson Bike Tours; Almería; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

A leading cycling tour operator in Spain is seeking a Chief Marketing & Sales Officer to spearhead their marketing and sales strategies. The successful candidate will be responsible for enhancing brand awareness, managing digital marketing initiatives, and driving customer engagement in an innovative environment. This role requires a passion for cycling and significant experience in strategic marketing within the industry.

Formación

• 5-10 years of relevant experience, preferably in the US market.
• Fluent in English and Spanish.
• Proven expertise in marketing and sales management.

Responsabilidades

• Develop and implement comprehensive marketing and sales strategies.
• Conduct market research and provide forecasts.
• Define and manage digital marketing strategies.

Conocimientos

Digital marketing

SEO / SEM

Email campaigns

Social media

CRM management

Market analysis

Customer retention

Brand awareness

Educación

Bachelor's degree in marketing or related field

Descripción del empleo

We are the premier Official Tour Operator for the Tour de France and a leading reference in world-class cycling tours, recognized across the cycling industry for providing exceptional experiences for passionate cyclists. After two decades of consistent growth, we are now aiming to elevate our standards further.

THE ROLE :

We are seeking a CHIEF MARKETING & SALES OFFICER to lead and oversee all facets of our marketing and sales strategies.

Key Responsibilities :

• Marketing and Sales Strategies : Develop and implement comprehensive strategies to enhance brand awareness, acquire and retain customers, and increase revenue. Plan, execute, and assess marketing campaigns and initiatives. Regularly evaluate the value proposition of our products. Create marketing strategies for new products and markets aligned with our vision and standards.
• Market Research and Analysis : Conduct market research to understand customer needs, identify opportunities, and analyze trends. Provide forecasts and reports based on market data.
• Digital Marketing : Define and manage digital marketing strategies, including website, email marketing, social media, and lead generation. Oversee creative campaign development, ensure brand consistency, monitor performance, and optimize ROI. Manage vendors and third-party partners.
• Data Management and Performance Analysis : Monitor sales and marketing performance, establish KPIs, analyze data, and assess ROI.
• Forecasting and Pipeline Management : Develop sales forecasting models, manage sales pipelines, analyze trends, and build channel partner relationships.
• Customer Relationship Management : Develop CRM strategies to enhance customer interactions, track data, and improve retention. Use CRM data for insights and decision-making.

Qualifications :

• Bachelor's degree in marketing or related field.
• 5-10 years of relevant experience, preferably within the US market.
• Proven expertise in digital marketing, SEO / SEM, email campaigns, social media, advertising, and CRM management.
• Fluent in English and Spanish.
• Passion for cycling.
• Committed to excellence, quality, and continuous improvement, fostering innovation and collaboration within a dynamic, friendly environment.

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