Channel Marketing Manager, Spain and Italy

Facebook; Comunidad Valenciana; Presencial; EUR 45.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Channel Marketing Manager to lead retail marketing efforts across Spain and Italy. This role will focus on driving consumer adoption of innovative hardware products, planning and executing impactful marketing programs, and enhancing customer experiences both online and in-store. The ideal candidate will have a proven track record in technology-based consumer marketing, strong communication skills, and a deep understanding of the retail landscape. Join a forward-thinking team dedicated to transforming entertainment and social experiences through cutting-edge technology.

Formación

• 5+ years in marketing with a focus on technology-based consumer marketing.
• Experience in leading retail marketing programs and managing marketing budgets.

Responsabilidades

• Plan and execute retail marketing programs to drive sales of products.
• Work closely with Sales Account Managers to enhance retail marketing activities.

Conocimientos

Marketing Strategy

Consumer Marketing

Retail Marketing

Communication Skills

Budget Management

Project Management

Educación

Bachelor's degree in Business

Post-graduate qualification in Marketing

Descripción del empleo

Meta is looking for an experienced, business-minded, and highly skilled Retail marketer to take on this exciting role in the Madrid Meta office focused on hardware. Reporting to the Channel Marketing Director in London, this role will own retail / channel marketing, online retail executions, in-store marketing programs, and customer acquisition for Meta in Spain and Italy. The Meta team is developing the future of the wearable category and bringing products to consumers that transform entertainment and social experiences. The Channel Marketing team at Meta is tasked with growing consumer adoption of Meta hardware technology and working with partners to develop this new exciting category.

Channel Marketing Manager, Spain and Italy Responsibilities:

• Plan and execute retail marketing programs to drive sales of Meta products in Spain and Italy.
• Plan, track, and optimize co-marketing budget.
• Brief Creative teams and manage marketing assets.
• Own and enhance the customer experience online and in-store including fixture placement, demos, and online product pages.
• Support retail expansion into new stores and new European markets.
• Work closely with the Sales Account Managers to support their objectives and drive the day-to-day execution of all retail marketing activity, track key metrics, execute bundles, promotions, and content offers, and improve efficiencies through the marketing mix.

Minimum Qualifications:

• 5+ years in a marketing role, with a clear record of achievement and success in technology-based consumer marketing.
• Proven knowledge in selling consumer goods within both online and retail capacity with experience of leading Consumer Electronics retailers.
• A track record leading successful retail marketing programs and go-to-market planning and execution across online and traditional retail channels.
• Demonstrable experience in planning and managing significant marketing budgets.
• Clear understanding of the retail landscape and direct experience working with Consumer Electronics retailers in Spain and Italy.
• Experience working directly with retailers on bundles, promotions, and store merchandising.
• Highly developed communication and presentation skills demonstrating advanced business acumen that reflects Meta's values.
• An in-depth understanding of CE consumers, particularly tech early adopters, and an advocate for innovation and the opportunities presented by disruptive technologies.
• Bachelor's degree in business or related field, ideally with post-graduate business / marketing qualification.
• Fluent in English, Spanish, and Italian.