CDP Specialist (Pharmacetical Sector)

Omega CRM, A Merkle Company; Vigo; Híbrido; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A global digital solutions firm is seeking a CDP Specialist to enhance its customer data platform capabilities within the Campaign Automation Services team. This role involves supporting integration, managing data operations, and collaborating with cross-functional teams to drive data-driven marketing strategies.

Servicios

Permanent contract with flexible scheduling

Work-life balance support

Training & certifications

Home office options

Flexible benefits (public transport, meal vouchers, etc.)

Health insurance

Formación

• 3+ years in marketing technology or data operations.
• Familiarity with Customer Data Platforms.
• Fluent in English and able to work cross-culturally.

Responsabilidades

• Support configuration and integration of the Treasure Data CDP.
• Translate business requirements into technical specifications.
• Monitor platform performance and report findings.

Conocimientos

Data integration

Audience segmentation

Collaboration

Communication

Detail-oriented

Educación

Bachelor’s degree in Marketing, Data Science, Business Administration

Herramientas

Treasure Data

Marketing automation tools (e.g., SFMC)

Descripción del empleo

Omega CRM Consulting is seeking a CDP Specialist to collaborate with a leading global pharmaceutical company.

Role Overview: The Platform Manager CDP supports the operational enablement and technical execution of the Customer Data Platform (CDP) within the Campaign Automation Services team. Reporting to the Global Platform Management Coordinator, this role ensures the smooth configuration, integration, and utilization of the Treasure Data CDP across global and regional teams. The Platform Manager collaborates with internal stakeholders and external consultants to deliver scalable, data-driven campaign capabilities.

Key Responsibilities:

• Support configuration, integration, and maintenance of the Treasure Data CDP with IT and development partners.
• Translate business requirements into technical specifications for data ingestion, enrichment, and audience segmentation.
• Maintain and update data schemas, pipelines, and segmentation logic as directed.
• Coordinate with Campaign Automation Squad on segmentation briefs and campaign targeting.
• Facilitate integration of CDP audiences with marketing automation platforms (e.g., SFMC).
• Provide support for CDP troubleshooting and platform usage questions.
• Document platform processes and contribute to training materials.
• Monitor platform performance and report findings to the Coordinator.
• Align with global rollout plans and operational models.

Required Qualifications:

• Bachelor’s degree in Marketing, Data Science, Business Administration, or related fields.
• At least 3 years of experience in marketing technology, data operations, or campaign support roles.
• Familiarity with Customer Data Platforms (Treasure Data preferred, or Twilio Segment, Data Cloud, Oracle Unity).
• Knowledge of data integration, ETL processes, and audience segmentation.
• Experience with marketing automation tools (e.g., SFMC).
• Strong communication and collaboration skills for working with cross-functional and global teams.
• Detail-oriented, proactive, and support-capable.
• Fluent in English; able to work across time zones and cultures.

What We Offer:

• Permanent contract with flexible scheduling.
• Work-life balance support.
• Training & certifications to enhance skills.
• Home office options.
• Flexible benefits (public transport, meal vouchers, etc.).
• Health insurance.
• Our commitment to societal betterment.

About Omega CRM: Omega CRM, a Merkle company, is a global digital firm specializing in customer-centric solutions, technology, and data—enhanced by AI. As part of the dentsu group, we deliver integrated media, creative, content, technology, and strategic solutions, serving industries like Retail, Healthcare, Pharma, and more. With over 23 years of experience, 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a leader in the Salesforce ecosystem in Spain. We focus on client satisfaction (rating: 4.9/5) and have received awards such as Salesforce Partner of the Year FY23. Our core values include #Talent, #Flexibility, #Commitment, and #Innovation, and we believe in growth through people.