Category & Shopper Insights Manager – Retail Growth

Red Bull; Madrid; On-site; EUR 42,000 - 65,000; Full time

Job summary

Red Bull España, S.L. is seeking a Category Manager Retail & Insights Manager (Interim) to support the Trade Marketing Manager in defining and executing category strategy for Discounters and Cash & Carry.

The role focuses on shopper insights for Off Premise and turning data into actionable recommendations to drive growth. You will lead insights, define the category agenda, and provide sales teams with tools and selling stories, while collaborating with international teams to leverage global

Qualifications

• 3+ years of experience in FMCG, preferably in Category Management, Shopper/Commercial Insights, Trade Marketing or Sales.
• Strong understanding of FMCG markets, sales, distribution and shopper behaviour.
• Advanced Excel and PowerPoint skills with ability to translate data into stories.

Responsibilities

• Lead Shopper & Commercial Insights for Off Premise and translate data into actionable recommendations.
• Define and execute Category Management and Trade Marketing plans for Discounters and Cash & Carry.
• Provide Sales teams with category insights, tools and selling stories for customer conversations.
• Manage market information and data sources to ensure insights are accessible across the team.
• Collaborate with International teams to leverage global tools and best practices.

Skills

Shopper Insights

Category Management

Trade Marketing

FMCG

Excel

PowerPoint

Data Visualization

Market Data

Tools

NielsenIQ

Circana/IRI

Household Panels

Loyalty Data

Job description

Red Bull España, S.L. is seeking a Category Manager Retail & Insights Manager (Interim) to support the Trade Marketing Manager in defining and executing category strategy for Discounters and Cash & Carry.

The role focuses on shopper insights for Off Premise and turning data into actionable recommendations to drive growth. You will lead insights, define the category agenda, and provide sales teams with tools and selling stories, while collaborating with international teams to leverage global