Category Manager Retail & Insights Manager ( Interim)

Redbull; Madrid; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Red Bull España, S.L. is seeking an experienced Lead Shopper & Commercial Insights professional to shape the Off Premise category and drive growth through data-driven recommendations. You will analyze market and shopper data and translate insights into actionable guidance for the sales team.

You will define the Category Management and Trade Marketing agenda for Discounters and Cash & Carry, collaborate with international teams, and travel up to 20% to support field activities.

Competenze

• 3+ years in FMCG, focusing on Category Management or Trade Marketing.
• Strong understanding of FMCG markets, sales, distribution, shopper behaviour.
• Proficient in Excel and PowerPoint; data visualization skills valued.
• Experience with NielsenIQ/Circana/IRI and loyalty data.
• English language mandatory.
• Willing to travel 20%.

Mansioni

• Lead Shopper & Commercial Insights for Off Premise, identifying trends and growth opportunities.
• Define and execute the Category Management and Trade Marketing agenda for Discounters and Cash & Carry.
• Provide Sales teams with category insights, tools and selling stories.
• Manage market information and ensure insights are accessible across the organization.
• Support the Trade Marketing Manager and Off Premise team in Business Planning and collaborate with International teams.

Conoscenze

Analytical skills

Commercial mindset

Presentation skills

Strategic thinking

Communication skills

Relationship building

Excel

PowerPoint

English

Travel willingness

Strumenti

NielsenIQ

Circana/IRI

Power BI

Descrizione del lavoro

MAIN RESPONSABILITIES

Lead Shopper & Commercial Insights for Off Premise, analyzing market, shopper and customer data to identify trends and growth opportunities and translate them into actionable recommendations.

Define and execute the Category Management and Trade Marketing agenda for Discounters and Cash & Carry, identifying opportunities across assortment, distribution, placement and visibility.

Provide Sales and Field Sales teams with relevant category insights, tools and selling stories to support customer conversations and commercial decisions.

Manage and leverage market information, shopper research and relevant data sources, ensuring insights are accessible and actionable across the commercial organization.

Support the Trade Marketing Manager and Off Premise team in Business Planning and work closely with International teams to leverage global tools, insights and best practices.

• +3 years of experience in FMCG, preferably within Category Management, Shopper/Commercial Insights, Trade Marketing or Sales.
• Strong understanding of FMCG markets, sales, distribution, shopper behaviour and category management.
• Strong analytical skills and ability to transform complex datasets into clear business recommendations.
• Experience working with market and shopper information sources such as NielsenIQ, Circana/IRI, household panels, loyalty data or shopper research.
• Strong commercial mindset, with the ability to connect data and insights with customer and channel opportunities.
• Experience developing customer-facing category presentations, selling stories or commercial recommendations.
• Ability to influence and build strong relationships across Sales, Trade Marketing, Field and international teams.
• Strong communication skills and ability to simplify complex information for different audiences.
• Strategic thinking combined with a hands-on execution mindset.
• Advanced knowledge of Excel and PowerPoint; experience with data visualization or analytics tools is highly valued.
• English mandatory.
• Travel 20%

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.