Category Manager

Hero España, S.A.; Murcia; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una empresa multinacional de alimentos busca un Gerente de Categoría para definir y ejecutar estrategias de marketing en el punto de venta. En esta emocionante posición, serás responsable de optimizar la rentabilidad de la marca y del cliente, aumentando la visibilidad y distribución de productos. Con un compromiso con la sostenibilidad y la innovación, esta organización ofrece un entorno colaborativo donde tu impacto será significativo. Si te apasiona el análisis de mercado y el desarrollo de estrategias efectivas, esta es la oportunidad ideal para ti.

Servicios

Horario flexible y finalización anticipada los viernes

Compensación y beneficios atractivos

Fisioterapeuta

Aprendizaje y desarrollo continuo

Retroalimentación constante

Ambiente de trabajo colaborativo y desafiante

Cultura abierta y transparente

Gran ambiente laboral

Personas increíbles

Formación

• Experiencia previa en posiciones similares, preferiblemente en el sector FMCG.
• Conocimientos en marketing comercial, gestión de categorías y análisis de mercado.

Responsabilidades

• Analizar el mercado y la competencia para identificar oportunidades de negocio.
• Diseñar planes de acción para cada categoría y canal en coordinación con el equipo.

Conocimientos

Habilidades de comunicación

Trabajo en equipo

Negociación

Planificación y organización

Habilidades analíticas

Proactividad

Educación

Licenciatura en Administración de Empresas

Licenciatura en Economía

Licenciatura en Marketing

Herramientas

Excel

PowerPoint

PowerBI

Descripción del empleo

About us

We are a multinational food company that conserves the goodness of nature in our products. We carefully select our fruit and vegetables from their origin, maintaining the highest quality and safety throughout the production process. We pride ourselves in providing consumers with natural, healthy, and nutritious products that have made us a reference in infant and adult nutrition.

Hero Spain, with its headquarter in Alcantarilla (Murcia), has formed part of this legacy since 1922. We are committed to naturalness in our products, maintaining a firm nutritional commitment and constantly improving thanks to our commitment to continuous innovation and research, to adapt to the needs of consumers, customers, and new market trends.

Team value proposition

Recently, Hero Spain has been certified as a #TopEmployer in 2023 and 2024, an achievement that reflects our ongoing commitment to the well-being and development of our team of talents. This recognition is a testament to the exceptional culture we have cultivated together, positioning us as one of the best companies to work for in Spain.

Purpose

We are on a mission to conserve what's good in nature. We do so by striving to conduct our business sustainably and striving to do the right thing. Always. Without compromises.

Meet your future department

The Sales Strategy department is responsible for designing and executing strategic plans to increase sales and revenues of the company. Its main function is to analyze the market, competition and customer behavior, and propose actions to improve commercial performance, such as the definition of the optimal assortment, or the pricing and promotions policy.

How can you help us?

As Category Manager, you will be responsible for defining and executing the marketing strategy at the point of sale for the products in the assigned categories. Your goal will be to optimize the profitability of the brand and the customer, increasing the turnover, distribution and visibility of products at the point of sale.

Your main responsibilities

1. Analyze the market, the competition, the shopper and the customer to identify business opportunities.
2. Design action plans for each category and channel, in coordination with the sales and marketing team.
3. Establish the targets and indicators of each action plan and monitor the results.
4. Establish guidelines of what the perfect store should look like for each category and channel, as well as tracking results.
5. Collaborate with clients in the management by categories to optimize the assortment, the spaces, the planogram and the second exhibition.
6. Develop and present to customers arguments and selling stories for sales development.

Skills and Competencies

Background:

• Bachelor's degree in Business Administration, Economics, Marketing, or similar
• Previous experience in similar positions, preferably in the FMCG sector
• Knowledge of trade marketing, category management, planogramming and market analysis will be positively valued
• English: C1 level

Competences:

• High communication skills, teamwork and negotiation
• Capacity for planning and organization
• Strong analytical skills
• Proactivity
• Mastery of computer tools such as Excel or PowerPoint
• Knowledge of PowerBI will be positively valued

Others: Based in Murcia.

What do we offer you?

We offer a position where you can develop professionally in an international company. We have an open way of working, with short decision lines where people can really make an impact.

Benefits

• Hybrid work
• Flexible Schedule and early finish on Fridays, also during summer months
• Attractive Compensation & Benefits package
• Physiotherapist
• Continuous learning and development
• Ongoing feedback
• Collaborative and challenging multinational environment
• Strong values
• Matrix organization
• Open and transparent culture
• Great work environment
• Amazing people

To do so, we need talented, curious, innovative, collaborative, diverse and responsible people to be part of this great team.

If you want to know more about Hero, access our website: www.hero.es.

If you want to dive into our commitment to sustainability, access our 2022 Sustainability Report: 2022 Sustainability Report.

Will you join us? Please send your CV and relevant documents to ****** / ******.