Category Development Manager

Diageo; Madrid; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic professional to lead category development in Southern Europe. This exciting role involves engaging with key customers, establishing strategies for category management, and collaborating with internal teams to drive growth. The ideal candidate will have extensive experience in the FMCG sector, strong commercial acumen, and the ability to navigate complex market dynamics. Join a company that values diversity and offers a flexible working environment, ensuring you have the support you need to succeed in your career while making a significant impact in the industry.

Servicios

Flexible working hours

Competitive rewards and benefits package

Diversity and inclusion initiatives

Formación

• 10+ years of experience in the FMCG industry with a focus on category development.
• Strong strategic and negotiation skills with senior partners.

Responsabilidades

• Lead customer engagement and establish category management strategies.
• Work with senior stakeholders to identify growth opportunities.

Conocimientos

Commercial Management

Trade Marketing

Negotiation Skills

Strategic Thinking

Market Analysis

Descripción del empleo

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Join us to collaborate, explore, and innovate as you build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn, and unlock a brighter, more exciting future.

About the role :

The mission of this role is to own the Southern Europe Off Trade Category Development.

Main Responsibilities :

• Lead customer engagement with Diageo’s category vision, strategy and plans to enable and support brilliant activation of Diageo plans.
• Establish and fully embed the strategy as the framework for expressing our plans to Retail (Off Trade) customers in Southern Europe.
• Establish Diageo as the go to supplier (and most trusted / respected) for category management across all strategic customers by delivering ‘Best In Class’ Category Management to include industry leading insights delivered through unbiased recommendations in a compelling & action orientated way.
• Work with senior stakeholders (up to director level) in our customers’ businesses to identify opportunities to grow TBA, strategically partnering with our customers’ teams to analyse the future trends in the market & building collaborative plans focused on growth.
• Make in outlet navigation (assortment, merchandising, pricing, promotion, display) simple and commercially focused, and in doing so, give our customers a compelling point of difference in their range.
• Connect our internal SE teams across commercial, shopper marketing, activation, Innovation, NRM, & digital, and link with Diageo Global Teams to drive tangible actions from insight that will drive the triple win for Diageo, Customer and shopper.

About you

Minimum Requirements:

• 10 years experience in FMCG industry.
• Commercial (KAM), Trade Marketing Manager and Cat Dev experience.
• Italian Market knowledge desirable.
• Strategic attitude and Negotiation skills.
• You're successful in managing senior partners, resulting in strong and positive outcomes. You have a holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results.
• You're comfortable with dealing with ambiguity, complexity and working within a fast-paced and matrixed environment. You have a strong commercial and numerical capability with attention to detail.

Working with Us

Flexibility is key to success in our business and many of our staff work flexibly in many ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

Join us and you can also expect a highly competitive and flexible rewards and benefits package!

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.