Campaign Strategist

dentsu; Barcelona; Presencial; EUR 35.000 - 50.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Permanent contract

Flexible Schedule

Trainings & Certifications

Home Office

Flexible retribution

Health insurance

Descripción de la vacante

A global digital company in Barcelona is seeking a Campaign Strategist to develop and implement effective digital marketing strategies, primarily through email. The role involves managing personalized campaigns, defining marketing automation strategies, and monitoring campaign performance. Ideal candidates will have experience in developing marketing campaigns, managing databases, and proficiency with CRM platforms like Salesforce. This position offers a permanent contract with a flexible schedule, health insurance, and various training opportunities.

Formación

• Experience in the strategic definition of Marketing Automation.
• Proven experience in creating high-impact marketing campaigns.
• Familiarity with automation software.

Responsabilidades

• Support the definition of the Marketing Automation strategy.
• Manage and execute email marketing strategy.
• Monitor campaign launches and analyze results.
• Create and automate customer journeys.

Conocimientos

Marketing Automation strategy

Email marketing

Database management

CRM platforms (Salesforce, Marketo, Eloqua)

Content creation

Collaboration

Advanced English

Descripción del empleo

Join to apply for the Campaign Strategist role at dentsu

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation. We are looking for a Campaign Strategist.

A Campaign Strategist profile at Omega helps clients develop and implement effective Digital Marketing strategies through the use of email. Their tasks include identifying a target audience for the services of their organization or brand, developing email lists, and carrying out email marketing campaigns; proofreading content, and reviewing and assessing campaign performance.

Roles and Responsibilities

• Support the definition of the broader Marketing Automation strategy by proposing key initiatives and evaluating their impact.
• Manage and execute the email marketing strategy as well as other native and/or owned channels.
• Manage personalized campaigns, coordinating with the rest of the team.
• Plan the various tasks involved in launching a communication, identifying the stakeholders at each stage.
• Liaise with other teams to carry out tasks among the different users involved in launching a campaign.
• Monitor campaign launches to ensure contact and campaign quality, as well as analyze results.
• Ensure the quality of promotional content.
• Validate the communication’s creative materials for clients, proposing improvements.
• Create and automate Journeys. Implement the different automated actions and triggers through the corresponding application and required channels.

Qualifications

• Experience in the strategic definition of Marketing Automation.
• Proven experience in creating unique, high-impact marketing campaigns.
• Previous experience in database management, preferably in a similar role.
• Familiarity with relevant automation and performance‑evaluation software.
• Experience with CRM platforms (Salesforce, Marketo, Eloqua).
• Ability to manage marketing‑specific projects.
• Ability to leverage collaboration to produce well‑crafted content.
• Advanced level of English; additional languages are a plus.

What do We offer

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Trainings & Certifications. Improve your skills and get the official certificate from our main partners.
• Home Office.
• Flexible retribution (public transport ticket, Ticket restaurant, …).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.

About us

Omega CRM, a Merkle Company, is a global digital company specialising in accelerating the Business Experience (BX) of our clients through customer‑centric solutions, technology, and data – all enhanced by AI. Together with Merkle, we form the largest Customer Experience Management (CXM) agency in Spain, and as part of the dentsu group, we offer end‑to‑end solutions that integrate media, creativity, content, technology, and strategy to deliver real business impact. With over 23 years of experience, a team of 580+ professionals from 24 nationalities, and 2,500+ certifications, Omega CRM is a recognised leader in the Salesforce ecosystem in Spain. We operate across key industries including Retail, Healthcare, Pharma, Real Estate, Education, and Non‑Profit, delivering omnichannel experiences in Customer Service, eCommerce, Marketing, and Analytics. Client satisfaction is at our core (rating: 4.9/5), and we’ve been recognised with awards such as Salesforce Partner of the Year FY23 and Most Innovative Project (Iberia). At Omega CRM, we believe in growth through people – guided by our values: #Talent, #Flexibility, #Commitment, and #Innovation. We grow #Together.