Campaign Specialist, Spain

Join our team as a Campaign Specialist, where you'll design and manage impactful email marketing campaigns using Salesforce Marketing Cloud. Collaborate with cross-functional teams to optimize performance and ensure high-quality communications. If you have 2-4 years of experience, proficiency in Salesforce Marketing Cloud, and excellent communication skills in English, we want to hear from you!

Responsibilities:

• Design, execute, and manage email marketing campaigns using Salesforce Marketing Cloud.
• Ensure timely delivery of newsletters and other email communications.
• Collaborate with teams to develop campaign strategies and objectives.
• Operational Content Management: Responsible for operational content management, including copywriting.
• Advise customers on various email marketing tools such as Salesforce Marketing Cloud.
• Implement and supervise high-performance email marketing campaigns.
• Control feedback loops, coordinate, and implement translations.
• Carry out quality assurance to ensure high standards.
• Maintain awareness of customers' editorial plans.
• Develop target group-specific texts and meaningful headlines.
• Monitor and report on campaign performance metrics such as open rates, click-through rates, and conversions.
• Work out reports to derive recommendations for action and test scenarios.
• Optimize ongoing email marketing measures for customers.

Requirements:

• Experience and Education:

2-4 years of experience in email marketing or digital marketing, with a focus on Salesforce Marketing Cloud.

• Successfully completed training, ideally in communication/marketing or a comparable qualification.
• Proven track record of managing successful email campaigns.

• Technical and Analytical Skills:

Proficiency in Salesforce Marketing Cloud, including Email Studio, Journey Builder, and Automation Studio – or other tools.

• Basic understanding of HTML/CSS for email template customization.
• Basic technical understanding and interest in various marketing tools.
• Experience with A/B testing and performance optimization.
• Interest/experience in usage of AI.

• Communication and Language Skills:

Excellent written and verbal communication skills.

• Fluent in German and English.
• Ability to collaborate effectively with cross-functional teams.

• Personal Attributes:

Precise, conscientious, and structured way of working.

• Initiative, creativity, and independence.
• Resilient and able to maintain composure in hectic situations.
• Hands-on mentality.

• Certifications and Additional Experience:

Salesforce Marketing Cloud Email Specialist certification is a plus.

• Experience with Salesforce Marketing Cloud, or similar tools, is desirable.