Campaign Manager

Nityo Infotech; Cartagena; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Omnichannel Orchestrator to lead innovative marketing strategies within the healthcare sector. This pivotal role involves collaborating with clients to design and execute omnichannel campaigns that enhance customer engagement through various digital and traditional channels. The ideal candidate will possess a strong background in multichannel marketing and project management, demonstrating exceptional analytical and communication skills. Join a forward-thinking team dedicated to transforming client experiences and driving operational excellence in the pharmaceutical industry. If you are passionate about leading change and delivering impactful solutions, this opportunity is for you.

Formación

• 7+ years of experience in brand operations or digital strategy.
• Strong project management and collaboration skills required.

Responsabilidades

• Manage projects and prioritize initiatives for omnichannel marketing.
• Provide strategic guidance and operational support for campaigns.

Conocimientos

Multichannel Marketing

Omnichannel Marketing

Project Management

Client Management

Analytical Thinking

Communication Skills

Collaboration Skills

Educación

Bachelor's degree in Business

MBA

Herramientas

Marketing Technology Tools

Descripción del empleo

The Omnichannel Orchestrator plays a key role within our Omnichannel Strategy & Orchestration practice and part of our omnichannel delivery framework. You will work alongside other colleagues and client teams, representing marketing strategy, campaign operations, data management, analytics and digital professionals, and report to the Sr. Director Customer Experience and Operations.

This key role is the anchor within our engagement and works with healthcare clients in delivering omnichannel marketing programs to HCP, patients, caregivers, pharmacists and other stakeholders in the healthcare ecosystem. You will be involved in new brand launches, growth brands, and work with strong digital and Omnichannel experts. You will provide strategic guidance and operational support, and help design, develop, and launch various Omnichannel campaigns and capabilities. You must be a strong leader to drive the digital operational change in the pharmaceutical industry and a strong project manager to pull through the tactics through to completion / deployment.

To succeed in this key Omnichannel Orchestration role, you are a skilled tactical strategist, have the ability to drive operational excellence and have exceptional client management skills. Address solutions utilizing both analytical and creative ways of thinking and are able to explain complex concepts to non-technical stakeholders. Must be able to represent at the highest levels within brand management and commercial operations.

You will be called on to:

1. Helping clients envision, plan, build and deliver customer engagements and experience through omnichannel tactics, including field, digital and traditional channels (Rep, RTE, Web, Email, SEM, Social, Media, Webinars, chat, print and direct mail, etc.)
2. Identifying strategic directions and prioritizing to address business needs and collaborating with stakeholders to drive omnichannel excellence.
3. Managing projects, prioritizing initiatives, and monitoring deliverables across partners.
4. Develop benchmarks and KPIs for tactics in partnership with the analytics team and recommend optimizations across tactics.
5. Assessing business needs and creating requirements for omnichannel campaigns, digital analytics and content and web assets.
6. Owning and managing projects to ensure seamless execution.
7. Supporting campaign management and acting as the Single Point of Contact.
8. Providing guidance on client-relevant processes and facilitating approvals.
9. Consulting key business users on Omnichannel digital tactics, compliance nuances, technology platforms, channels and customer engagement tactics.
10. Evaluating business processes and developing optimization strategies.
11. Conducting meetings, and presentations, and effectively communicating insights.
12. Acting as a liaison between client stakeholders, external agencies, and colleagues.

Requirements:

1. Multichannel and Omnichannel marketing and digital channel experience is a must.
2. Martech consultant experience, with a strong understanding of marketing technology tools and strategies.
3. Brand launch experience, brand management, digital operations within the pharmaceutical industry.
4. Strong project management skills and collaboration skills.
5. Exceptional analytical and conceptual thinking skills.
6. Excellent documentation skills and ability to communicate complex ideas in a simple way.
7. Experience creating detailed reports and giving presentations, while explaining complex problems with simple solutions.
8. Excellent planning, organizational, and time management skills.
9. Experience with the Legal / Medical / Regulatory review process.
10. Strong collaboration and influencing skills.
11. A bachelor’s degree in business or related field or an MBA.
12. Minimum of 7+ years of experience in brand operations, project management or digital operations and strategy.