Campaign And Content Execution Senior Manager

buscojobs España; Barcelona; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un Gerente Senior de Ejecución de Campañas y Contenidos para liderar la estrategia omnicanal en el entorno farmacéutico. Este rol implica trabajar estrechamente con equipos globales para garantizar la integración de contenido en campañas promocionales y la adopción de múltiples canales. Con un enfoque en la estandarización y la mejora continua, el candidato ideal tendrá una sólida experiencia en la industria farmacéutica, habilidades analíticas y un buen manejo de herramientas tecnológicas. Si te apasiona la innovación y deseas marcar la diferencia en la vida de los pacientes, esta es tu oportunidad.

Formación

• 3-5 años de experiencia profesional en el entorno de ciencias de la vida, especialmente en la industria farmacéutica.
• Conocimiento de procesos comerciales farmacéuticos y habilidades analíticas sólidas.

Responsabilidades

• Ejecutar la estrategia omnicanal a nivel local en colaboración con el líder global.
• Coordinar la preparación de informes sobre el rendimiento de campañas omnicanal.

Conocimientos

Habilidades analíticas

Gestión de proyectos

Comunicación verbal y escrita

Trabajo en equipo

Conocimiento de tendencias digitales

Educación

Licenciatura

Grado de posgrado en campo de salud, negocios o economía

Herramientas

MS Excel

PowerPoint

PowerBI

Veeva CRM

Salesforce.com

Descripción del empleo

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Campaign and Content Execution Senior Manager Mission

1. Omnichannel Strategy Execution: Work closely with the Global Omnichannel Strategy lead to drive the execution of omnichannel strategy at the local affiliate level.
2. Content Integration: Ensure content developed by marketing for promotional campaigns and channels seamlessly integrates with downstream applications and is readily available for analytics and reporting.
3. Modular Content Templates: Partner with global marketing to define modular “content templates” with tagged elements to support reusability and efficient scaling.
4. Expertise Development: Coordinate with other capability leads to develop the required expertise in data, analytics, and technology to support the omnichannel strategy.
5. Channel Adoption: Focus on increasing the adoption of multiple channels (traditional and digital) and ensure the availability of content to support execution.
6. Standardization: Work with country engagement teams to standardize processes and ensure that the required data and technology capabilities are set up to support business needs.
7. Performance Reporting: Coordinate the preparation of reports and dashboards on the performance of omnichannel campaigns and tactics across countries.
8. Best Practices: Look for and share best practices in omnichannel execution and implementation across countries.

Education

1. Education: Bachelor’s degree required. A graduate degree in a healthcare, business, or economic field is preferred.

Experience

1. Experience: Minimum of 3-5 years of professional experience in the life sciences environment, specifically in the pharmaceutical industry and/or related strategic consulting services.
2. Digital Trends Knowledge: Good knowledge of digital trends and specifically omnichannel implementation in pharma.
3. Pharmaceutical Processes: Familiarity with pharmaceutical commercial processes (sales, sampling, etc.) and data.
4. Technical Proficiency: Proficiency with MS Excel, PowerPoint; familiarity with data visualization tools. Ideally, knowledge of Microsoft data management tools/databases (e.g., PowerBI).
5. CRM Knowledge: Ideally, good knowledge of Veeva CRM and Veeva Vault/Promomats and/or Salesforce.com tools and data models.
6. Analytical Skills: Strong analytical and problem-solving skills.
7. Project Management: Good project management capabilities.
8. Communication Skills: Excellent verbal and written communication skills.
9. Teamwork: Capacity to work in multidisciplinary and multicultural teams.

Values

1. Care; we listen & empathize, we value diverse perspectives & backgrounds and we help each other succeed.
2. Courage; we challenge the status quo, we take full ownership and we learn from our success & failures.
3. Innovation; we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets.
4. Simplicity; we act decisively and avoid over-analysis, we understand why before we act and we are agile & keep things simple.