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A leading company in tech sales is looking for a dedicated professional to generate and qualify leads for their sales organization. This role involves significant prospecting, collaboration with various sales teams, and leveraging CRM systems to manage sales activities. Ideal candidates should have B2B experience and excel at active listening and articulating value propositions.
Generate new demand (e.g. individual leads and / or buying groups) for the sales organization to pursue.
Qualify demand (e.g. individual leads and / or buying groups) against established criteria before passing a lead to account directors / field sales as Sales Accepted Leads (SALs) or qualified demand units.
Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales.
Comply with all demand management–related service-level agreements.
Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the SAL stage or qualified demand stage.
Track and manage prospecting, qualification and nurture activities in the company’s sales force automation (SFA) system.
Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization.
Dimensions of the Role
Organisational interlocks : Field Sales, Channel Sales, Pre-Sales, Field Marketing, Marketing Operations, Sales Operations, Product Marketing.
Success Metrics
Accepted & Converted Sales Accepted Leads (SALs), new opportunities & influenced opportunities.
Additional Skills, Experience, Languages
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