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An established industry player is seeking a motivated professional to drive demand generation for their sales team. In this role, you will be responsible for identifying and qualifying leads, ensuring they meet established criteria before passing them to account directors. You will engage with potential buyers, leveraging your B2B experience and active listening skills to understand their needs. This position offers an exciting opportunity to grow within tech sales, where your contributions will directly impact the success of the organization. If you're ambitious and ready to take on challenges, this role is perfect for you.
Generate new demand (e.g. individual leads and / or buying groups) for the sales organization to pursue.
Qualify demand (e.g. individual leads and / or buying groups) against established criteria before passing a lead to account directors / field sales as Sales Accepted Leads (SALs) or qualified demand units.
Discover, validate and reach out to additional personas typically involved in a buying decision to determine possible buying groups for delivery to field sales.
Comply with all demand management–related service-level agreements.
Provide accurate weekly forecasts to marketing and sales on the volume of qualified demand expected to reach the SAL stage or qualified demand stage.
Track and manage prospecting, qualification and nurture activities in the company’s sales force automation (SFA) system.
Reach and have meaningful, productive conversations with individuals representing the buyer personas targeted by the organization.
Dimensions of the Role
Organisational interlocks : Field Sales, Channel Sales, Pre-Sales, Field Marketing, Marketing Operations, Sales Operations, Product Marketing.
Success Metrics
Accepted & Converted Sales Accepted Leads (SALs), new opportunities & influenced opportunities.
Additional Skills, Experience, Languages
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