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Brand Strategist

Gravl

Madrid

Presencial

EUR 40.000 - 60.000

Jornada completa

Hace 30+ días

Descripción de la vacante

A fast-growing app company, Gravl, seeks a creative Brand Strategist to shape brand identity and engage users effectively. This role involves crafting brand messaging and guidelines, collaborating with teams, and capitalizing on cultural opportunities. Ideal candidates have 3-5 years of experience in brand strategy, strong copywriting abilities, and a keen understanding of audience engagement across different platforms.

Servicios

Flexible, remote-friendly work environment.

Creative and supportive team.

Formación

3–5 years experience in brand or creative strategy.
Strong copywriting and messaging skills.
Ability to develop and execute marketing campaigns.

Responsabilidades

Craft brand positioning, messaging, and personality.
Build brand guidelines across all channels.
Collaborate with marketers to ensure on-brand messaging.

Conocimientos

Brand positioning

Copywriting

Campaign development

Cross-functional collaboration

Audience understanding

Social fluency

Herramientas

Figma

Canva

Adobe Creative Suite

1 week ago Be among the first 25 applicants

Gravl is a fast-growing app helping people to stay consistent at the gym and see real progress by providing personalized workouts at a fraction of the cost of a personal trainer. We’re growing fast and building a brand that stands out — not just another fitness / wellness app. We care deeply about how things look, sound, and feel — because great products deserve great storytelling.

We’re early, scrappy, and serious about building something users genuinely love. If that sounds like your kind of environment, keep reading.

About Gravl

We’re early, scrappy, and serious about building something users genuinely love. If that sounds like your kind of environment, keep reading.

The Role

We’re looking for a creative and analytical Brand Strategist to lead Gravl’s brand identity, voice, and presence across all touchpoints. This role is key to shaping how users perceive and emotionally connect with Gravl — from the first ad they see to the moment they open the app.

You’ll work closely with the founders and design teams to craft messaging that resonates, campaigns that stick, and a brand that people trust and love.

What You’ll Do

Craft Gravl’s brand positioning, messaging, and personality — and evolve it as we grow.
Build and maintain brand guidelines so we stay sharp and consistent across all channels.
Collaborate with performance marketers, designers, and creators to make sure every campaign feels on-brand.
Spot opportunities for Gravl to show up in culture — partnerships, content ideas, creative stunts, whatever gets people talking.
Keep a pulse on how people perceive Gravl, what competitors are doing, and how we can stay two steps ahead.
Turn features and product updates into narratives people actually care about.
Write and review messaging for campaigns, app store copy, landing pages, video scripts, and more.

What We’re Looking For

3–5 years experience in brand, creative strategy, or storytelling — ideally at a startup, agency, or consumer tech company.
Brand positioning & messaging : You’ve helped shape a brand’s voice, personality, and story — and you know how to keep it consistent across every channel.
Strong copywriting skills : You can write sharp, scroll-stopping copy for ads, emails, landing pages, and in-app screens. You're just as comfortable naming a feature as you are writing a bold headline.
Campaign development : You know how to build out a campaign — from the core idea to messaging frameworks, creative briefs, and launch plans.
Cross-functional chops : You’ve worked alongside marketers, designers, creators, and product folks. You can speak their language and keep things moving.
Audience understanding : You know how to dig into user insights (or conduct lightweight research yourself) to craft messages that truly resonate.
Social fluency : You stay tapped into what’s trending on platforms like TikTok, Instagram, and YouTube, and know how brands can show up authentically in those spaces.
Creative feedback : You can look at a design, video, or headline and offer actionable feedback that makes it stronger, more on-brand, and more effective.
Bonus points : If you’ve got hands-on skills with tools like Figma, Canva, Adobe Creative Suite, or video editing platforms — even better. Not a dealbreaker, but it helps if you can sketch ideas or tweak assets yourself.
Flexible, remote-friendly work environment.
A creative and supportive team passionate about building something meaningful.

To apply : Shoot us a note with your portfolio, a few words on why this role excites you, and any examples of work you’re proud of — creative, strategic, or otherwise.

Seniority level

Seniority level Mid-Senior level

Employment type

Employment type Full-time

Job function

Job function Marketing and Sales
Industries Wellness and Fitness Services

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