Brand & PR Manager

The Hoxton; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

The Hoxton Poblenou in Barcelona is seeking an experienced Brand & PR Manager to shape our local voice across hotel, four restaurants and events, while guarding brand values. You will lead our communications and partnerships, build strong relationships with Hox Friends and media, and craft guest experiences that spark buzz in the city.

Fluency in Spanish and English is essential; a track record in lifestyle branding and Barcelona’s food scene will set you apart.

Formación

• Fluent in Spanish and English; additional languages valued.
• Proven track record building lifestyle brands in Spain.
• Extensive PR experience and media contacts in Barcelona.
• Strong copywriting and local social media management skills.
• Ability to develop partnerships and activations with local brands.

Responsabilidades

• Ensure locals and visitors embrace hotel and venues.
• Drive brand and business goals through innovative thinking.
• Develop mains restaurants as strong local F&B destinations.
• Own local PR strategy and media relationships.
• Build Hox Friends community and partnerships.
• Manage local partnerships and activations.
• Own guest journey and experiences.

Conocimientos

Fluent in Spanish and English

Creative thinker

PR experience

Partnership development

Copywriting & social media

Barcelona foodie scene connections

Collaborative with central teams

Brand building / lifestyle brands

Independent & sociable

Descripción del empleo

Company Description

The Hoxton Poblenou in the city of Barcelona is our 11th Hoxton. The hotel boasts 240 bedrooms of different sizes, a large restaurant Four Corners with The Slice shop and La Bodega, a rooftop pool and our taqueria Tope, a bright and airy lobby, a multi-functional basement events space and The Apartment (our unique meetings & events concept).

Company Description

The Hoxton Poblenou in the city of Barcelona is our 11th Hoxton. The hotel boasts 240 bedrooms of different sizes, a large restaurant Four Corners with The Slice shop and La Bodega, a rooftop pool and our taqueria Tope, a bright and airy lobby, a multi-functional basement events space and The Apartment (our unique meetings & events concept).

Job Description

We are looking for an experienced Brand & PR Manager to join our team and play a crucial part in creating the most exciting, vibrant and culturally connected destination in the city with two packed out restaurants and bars and a lively all-year events programme.

Reporting to the General Manager, you’ll lead our communications and partnership strategy, you’ll build incredible relationships with our Hox Friends community, you’ll act as the guardian of brand values, and you’ll be the curator of the guest experience and a series of programming & partnerships. You’ll constantly be looking for opportunities to improve the experience for guests and locals – from the tiny day-to-day details to the newsworthy big ideas, you’re always-on, spotting issues and opportunities and coming up with creative ideas, partnerships, offers and packages to encourage people to choose The Hoxton in Poblenou.

What you’ll do…

• Ensure the hotel, our restaurants and bars and our event spaces are embraced and visited by locals, nationals and internationals alike.
• Drive innovative thinking that delivers on brand and business goals – ensuring The Hoxton is a hotspot, whether that’s for somewhere to work, eat, drink, rest or play.
• Create a strong and vibrant lobby culture to attract guests and make them loyal to the brand.
• Develop The Hoxton’s mains restaurants Four Corners and Tope as strong locals F&B destinations.
• Generate content and manage our local restaurant social media channels with strategic input from our central comms team and support from a brand coordinator and potentially from an agency.
• Create a strong, smart and creative programming to develop La Cava space along with strong local or global partnerships.
• Own and manage our local PR strategy, working with the Head of Communications/Marketing for The Hoxton to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers; as well as driving awareness of other Hoxton properties and hotels to the Spanish media market.
• Build a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders - who support our communications strategy by constantly talking about and visiting The Hoxton and our restaurants.
• Develop local partnerships and activations in the hotel and city that reach new audiences, spread the word and help to position the brand in a new market.
• Be responsible for local communications including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website.
• Deliver against the room and restaurant/bar commercial targets and work closely with the F&B, sales and revenue teams on ideas, offers and packages to achieve them.
• Own the guest journey (Hotel, F&B, The Apartment), ensuring every touch point (touch, see, hear, feel) is on brand and delivering personal and innovative experiences.
• Manage the local annual marketing and graphic design budgets, working with the GM to plan, track and manage all spend.
• Create design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team.

Qualifications

What we’re looking for…

• Someone proactive and creative and able to work independently but likes being sociable & collaborative too.
• Must be fluent in Spanish and English, additional languages will be highly valuable.
• A creative thinker who has a track record building lifestyle brands but also delivering business results in the Spanish market.
• Ability to work across the entire marketing mix, with loads of PR experience and a little black book of media contacts.
• Someone who can not only make cultural partnerships happen or pull-off talked about events but can also think strategically about tactical marketing ideas to drive bookings & covers.
• A great communicator who can copywrite and manage local social media channels and email databases, growing them to become vital comms channels for us to talk to our fans & audience.
• Experience and connections in Barcelona’s foodie scene with the ability to build awareness, reputation and hype for our destination restaurant so it is buzzing from morning to night, every day.
• A personal network of strong local and international contacts in industries such as art, design, fashion, music, tech, wellness who will be Hox Friends, brand partners and regular guests at The Hox.
• Someone who will collaborate really well with our central Ennismore teams, including graphic design, digital marketing and communications.
• A conceptual, out-of-the-box thinker, who makes brave choices and inspires others to do the same.
• You’re looking for a place where you can be you: no clones in suits for us.
• You’re not precious. We leave our egos at the door and help get things done.
• You’re up for doing things differently and trying (almost) everything once.
• You want to be part of a team that works hard, supports each other and has fun along the way.

Additional Information

Sus datos serán tratados por The Hoxton, Poblenou (Middlebury Invest, S.L.) para posibilitar su participación en nuestro proceso de selección. Puede solicitar información adicional acerca del referido tratamiento o sobre el ejercicio de sus derechos, entre otros, de acceso, rectificación, supresión, oposición o portabilidad dirigiéndose a: The Hoxton, Poblenou, Avda. Diagonal, 205. 08018 Barcelona o a [e-mail].