Brand Narrative Architect

Xal Lc; Barcelona; On-site; EUR 38,000 - 52,000; Full time

Job summary

XAL Group in Barcelona is seeking a creative brand communicator to develop concepts and narratives across brand and product communications. You translate complex topics into compelling storytelling while keeping each brand's identity.

Collaborating with Marketing Management, Creative Direction, and specialists, you shape interior renderings, product narratives, and campaigns for digital and physical formats, ensuring quality and consistency.

Qualifications

• Several years of experience in brand communication or related creative field.
• Experience in architecture or interior design is a plus.
• Strong conceptual thinking and ability to translate ideas into visuals and copy.

Responsibilities

• Develop concepts and key ideas for brand and product communication within corporate identity.
• Create briefs for renderings and visual atmosphere, materials, lighting, and styling.
• Guide visual execution of renderings with design teams.
• Collaborate with graphic design to translate concepts into visual communication.
• Shape campaigns across digital and physical formats.
• Contribute to brand voice and messaging frameworks to ensure consistency.

Skills

Brand communication

Creative concept dev

Architectural interior design

Visual storytelling

English writing

Education

Architecture or Interior Design degree

Job description

XAL Group in Barcelona is seeking a creative brand communicator to develop concepts and narratives across brand and product communications. You translate complex topics into compelling storytelling while keeping each brand's identity.

Collaborating with Marketing Management, Creative Direction, and specialists, you shape interior renderings, product narratives, and campaigns for digital and physical formats, ensuring quality and consistency.