Brand Marketing Senior Specialist

buscojobs España; Madrid; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

A leading international marketplace seeks a Senior Brand Marketing Manager to develop and implement effective marketing strategies. The role involves managing campaigns across various platforms, enhancing brand portrayal, and analyzing market trends to position the company as a leader. Ideal candidates will have extensive experience in brand marketing, exceptional creativity, and a data-driven approach.

Formación

• Over 5 years of experience in brand marketing.
• Proficiency in Italian and English; Chinese is a plus.
• Experience in e-commerce, retail, or FMCG sectors is advantageous.

Responsabilidades

• Create brand communication strategy and annual marketing plan.
• Manage marketing campaigns across various channels.
• Conduct market analysis and monitor consumer trends.

Conocimientos

Creativity

Communication

Data-driven mindset

Educación

BSc / BA in Marketing, Advertising or related field

Descripción del empleo

AliExpress is part of Alibaba International Digital Commerce Group. Launched in 2010, AliExpress is an international marketplace enabling global consumers to buy directly from manufacturers and distributors in China and around the world. It is available in 18 languages, including English, Portuguese, Spanish and French.

Why Join Us

AliExpress elevates shopping with quality products and superior service, streamlining global commerce for SMEs. Imagine a career where your growth is limitless, collaborating on transformative projects with global impact.

AliExpress boasts a global team that spans various countries including China, Spain, the United States, Korea, Saudi Arabia, Brazil, among others. Wherever you are, you'll find AliExpress's spirit of innovation and collaboration.

Job Description :

• Based on the consumer insights and business objectives, create brand communication strategy and implementable annual marketing plan.
• Architect and implement holistic marketing campaigns across various channels, including television, social media, and offline events, prioritizing coherent communication of the AliExpress brand and its core values.
• Maintain and enhance AliExpress’ brand portrayal on all platforms, ensuring consistency and aligning with our global image.
• Manage daily operational interactions with creative agencies and marketing channels while overseeing campaign execution both internally and externally.
• Develop captivating creative concepts that resonate with, and engage, local market audiences.
• Conduct continuous market analysis, monitor consumer trends, and keep abreast of competitor strategies to position AliExpress as a market leader.

Qualifications :

• A proven track record with over 5 years of experience in multi-faceted brand marketing, executing successful campaigns across various mediums such as TV, events, social media, and other offline channels.
• Exceptional creativity and communication prowess, demonstrated through a portfolio of innovative campaigns that effectively translate AliExpress’ brand message to target demographics.
• A data-driven mindset, with a strong competency in leveraging analytics to set campaign benchmarks and refine channel performance.
• A proactive, results-focused approach, capable of driving initiatives forward amidst uncertainty.
• Prior experience in e-commerce, retail, or FMCG sectors is highly advantageous. Candidates with substantial agency experience are also encouraged to apply.
• Proficiency in Italian and English is a must. Chinese language skill is a plus but not a prerequisite.
• BSc / BA in Marketing, Advertising or related field

AliExpress is an equal-opportunity employer. We firmly believe in and practice non-discrimination and inclusion. We welcome and respect individuals from different backgrounds, cultures, communities, and perspectives. Our diverse workforce is a testament to our commitment to equality, ensuring that everyone has an equal opportunity to succeed and contribute