Brand Marketing Lead

Livo; Madrid; Presencial; EUR 35.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa innovadora busca un líder en marketing de marca para elevar su posicionamiento en el mercado. Este papel creativo combina narrativas cautivadoras y campañas innovadoras para impulsar el crecimiento de la marca. Buscamos un visionario de marca con más de 5 años de experiencia, capaz de conectar con los consumidores a través de historias memorables y contenido impactante. Si tienes un enfoque de autoemprendedor y deseas marcar la diferencia en el sector de la salud, esta es tu oportunidad para brillar en un entorno dinámico y de rápido crecimiento.

Servicios

Paquete salarial competitivo

Paquete de acciones significativo

Oficinas vibrantes y modernas

Oportunidades de desarrollo personal y profesional

Cultura fuerte con énfasis en la propiedad y el impacto

Formación

• 5+ años de experiencia en marketing de marca, preferiblemente en una empresa tecnológica de alto crecimiento.
• Capacidad para combinar creatividad con decisiones basadas en datos.

Responsabilidades

• Definir y ejecutar una estrategia de marketing de marca que fomente la confianza y lealtad.
• Desarrollar contenido de marketing que cautive y comprometa a las audiencias.

Conocimientos

Brand Marketing

Creative Thinking

Data-Driven Decision Making

Social Media Understanding

Multi-Channel Marketing

Exceptional Communication

Language Skills (English, Spanish)

Descripción del empleo

Are you a masterful storyteller, a creative thinker, and a brand builder at heart? We’re looking for a Brand Marketing Lead to elevate Livo’s market positioning and take our brand from memorable to iconic. As the guardian of our brand, you will shape perception, spark conversations, and ensure our messaging remains both impactful and culturally relevant. This role blends creativity, experimentation, and execution—you’ll be driving brand growth through compelling narratives and innovative campaigns.

Responsibilities :

1. Shape the Brand Universe : Define and execute a brand marketing strategy that fosters awareness, trust, and loyalty.
2. Create Impactful Content : Develop messaging and marketing collateral that captivate and engage our audiences across all channels.
3. Tell Unforgettable Stories : Craft narratives that bring Livo’s value proposition to life, connecting with key customer segments in meaningful ways.
4. Innovate Relentlessly : Experiment with new mediums, trends, and creative approaches to keep Livo ahead of the curve.
5. Measure & Optimize : Track brand health, analyze marketing efficacy, and turn insights into action for continuous improvement.
6. Stay Consumer-Obsessed : Keep your finger on the pulse of cultural trends, consumer behavior, and local market insights to refine our positioning.
7. Collaborate & Inspire : Work closely with marketing and cross-functional teams to ensure brand consistency and impact.

Your Profile :

1. Brand Visionary : 5+ years of experience in Brand Marketing, ideally in a high-growth tech company.
2. Creative Powerhouse : A proven track record of launching successful brand initiatives that generate buzz and drive results.
3. Creative Thinker : Ability to marry creativity with data-driven decision-making for maximum brand impact.
4. Trendsetter & Cultural Decoder : Deep understanding of social media, consumer psychology, and what makes audiences engage.
5. Multi-Channel Expert : Strong grasp of marketing channels, knowing how to leverage each to amplify brand awareness.
6. Exceptional Communicator : Able to articulate big ideas, inspire teams, and execute flawlessly.
7. Language Skills : Strong spoken and written English and Spanish is a must. Other languages are nice to have.
8. Self-starter : Ability to thrive in a fast-paced entrepreneurial environment.

Why Us?

1. High Growth : Work in a dynamic, fast-paced environment with countless opportunities for personal and professional development.
2. Competitive Salary Package : Reflecting your experience and expertise, ensuring you are rewarded for your hard work and dedication.
3. Meaningful Equity Package : We truly want team members to own a relevant part of the business as a key driver to fully buy into the equity story and the change we’re trying to promote in the world.
4. Innovation : Be at the forefront of transforming healthcare staffing through technology and innovative operational processes.
5. Impact : Help solve one of healthcare’s most critical issues — healthcare professional talent crisis / shortage.
6. Cool & Vibrant Offices : Very well located offices at the heart of Barcelona in Paseo de Gracia with plenty of natural light, great views, spacious and cool vibes.
7. Culture : Strong culture with an emphasis on ownership, impact, and ambition.

Interview Process :

1. Call with HR : Initial conversation to assess motivation and culture fit.
2. Interview with VP of Growth : 45-minute interview with our VP of Growth, David.
3. Case Study : 60-minute Case Study with our VP of Growth, CEO and Head of Marketing.
4. Culture Fit Call : 45-minute culture fit call with CPTO.

About Us :

Livo was born with the mission to improve healthcare globally through cutting edge technology. We launched last year in Spain our nursing shift marketplace whose aim is to support healthcare institutions with their nurse staffing needs, by matching institutions with healthcare professionals that are interested in extra work. Our vision is to radically transform the way healthcare institutions hire, retain and manage talent whilst empowering healthcare staff with more tools, flexibility, money, and recognition.