Brand Manager (Temporary)

Pernod Ricard; Madrid; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading company in the FMCG sector seeks a Brand Manager to drive brand planning and execution. The role involves budget management, aligning strategies with international standards, leading agency collaborations, and monitoring performance metrics. Ideal candidates will have 2-5 years of brand management experience and a strong understanding of consumer needs, particularly in the entertainment and sports sectors.

Formación

• At least 2-5 years of professional experience in brand management.
• Fluent in Spanish and English; other languages are a plus.
• Familiar with PR activation and brand experience events.

Responsabilidades

• Manage brand budget and align with international strategy.
• Lead selection and briefings with local agencies.
• Monitor achievement of current strategy and track KPIs.

Conocimientos

Digital Marketing

Management Experience

Analysis Skills

Budget Management Skills

Strong Relationship-Building Skills

Critical Thinking

Educación

University degree in Marketing or Business Administration

Master's degree (preferred)

Herramientas

Microsoft PowerPoint

Descripción del empleo

Will be responsible for driving the brand planning process from development to execution and following up on Jameson brand performance.

Main missions and responsibilities :

• Manage brand budget, taking full responsibility for the A&P Budget.
• Align with international strategy with constant communication with the Brand Owner.
• Lead selection and briefings with local agencies and cross-functional teams.
• Secure execution and follow-up of annual plans. ATL and BTL activities.
• Monitor achievement and development opportunities of current strategy. Track and report KPIs and draw insights and recommendations.
• Deeply understand the consumer target to propose activities that resonate with them.
• Constantly follow market evolution firsthand and understand business needs.
• Manage team motivation and development (e.g., intern CM).
• Collaborate closely with internal departments.

Required Profile :

• University degree preferably in Marketing or Business Administration. A master's degree is a plus.
• Fluent in Spanish and English; other languages are a plus.
• At least 2-5 years of professional experience in brand management, preferably in the FMCG industry.
• Familiar with PR activation and brand experience events, preferably in the music, sports, or entertainment industry.
• Excellent knowledge and experience with professional marketing tools, structures, and processes.
• Willing to take responsibility and work autonomously.
• Strong team spirit.
• Budget management skills and proficiency.
• Strong relationship-building skills, interpersonal skills, and willingness to listen.
• Critical thinking and decision-making abilities.

Job Posting End Date :

Target Hire Date :

Target End Date :

Required Experience :

Manager

Key Skills

Digital Marketing, Marketing, Management Experience, Profit & Loss, Analysis Skills, Microsoft PowerPoint, Market Research, Project Management, Product Management, P&L Management, Product Development, Branding

Employment Type : Full-Time

Experience : years

Vacancy : 1