Brand Manager (temporal)

Randstad Professionals; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company is seeking a Brand Manager in Madrid. This role requires responsibility for the brand planning process, budget management, and strong communication with cross-functional teams. The ideal candidate will have a degree in Marketing or Business, 2-5 years of experience in FMCG, and must be fluent in Spanish and English.

Formación

• Fluency in Spanish and English; other languages are a plus.
• 2-5 years of professional experience in brand management, preferably in FMCG.

Responsabilidades

• Manage brand budget and ensure alignment with the international strategy.
• Lead selection and briefings with local agencies.
• Monitor KPIs and propose strategies based on market evolution.

Conocimientos

Budget management

Marketing tools knowledge

Interpersonal skills

Critical thinking

Team spirit

Educación

University degree in Marketing or Business Administration

Master degree

Descripción del empleo

Will be responsible for driving brand Planning process from development to execution and following up brand performance.

Main missions and responsibilities :

• Manage brand budget taking full responsibility for the A&P Budget.
• Alignment with international strategy with constant communication with Brand Owner
• Lead selection and briefings with local agencies and cross functional teams.
• Secure execution and follow up- through of annual plans. ATL and BTL activities.
• Monitor achievement and development opportunities of current strategy. Track and report KPls and draw appropriate insights and recommendations
• Deeply know and understand consumer target to propose activities that resonate among them
• Constantly follow market evolution first hand and understand business needs
• Team management, motivation and development (ie intern, CM...)
• Close collaboration with internal departments

Required Profile :

• University degree, preferable in Marketing or Business Administration. A master degree will be a plus.
• Spanish and English fluent. Other languages will be a plus.
• At least 2-5 years professional experience in the field of brand management, preferably in the FMCG (Fast Moving Consumer Goods) lndustry
• Familiar with activation and brand experience events, preferably in the music, sports or entertainment industry.
• Excellent knowledge and experience with professional marketing tools, structures and processes
• Willingness to take over responsibility and work autonomy
• Team spirit
• Budget management Skills and proficiency
• Skills in relationship building strong interpersonal skills and willingness to listen
• Critical thinking and ability to make decisions