Brand Manager Nestlé Aquarel

Nestlé; Esplugues de Llobregat; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A leading company in the food and beverage sector is looking for a Brand Manager to oversee brand strategy and implementation. The role entails managing marketing communications, analyzing performance, and collaborating across departments to enhance brand value. Ideal candidates are graduates with relevant marketing experience, fluent in English and Spanish, and skilled in budget management.

Formación

• Marketing experience as Product/Brand Manager or equivalent is essential.
• Fluency in English and Spanish is required.

Responsabilidades

• Manage Brand strategy and implementation for consumer communication.
• Monitor Brand performance and manage allocated budgets.
• Collaborate with various teams for effective execution of initiatives.

Conocimientos

Budget development

Insight

Initiative

Collaboration

Educación

Bachelor of Business or MBA

Descripción del empleo

• To build a Brand that is relevant and desirable for consumers.
• To increase Brand Value Market Share and performance.
• To set Brand Strategy and implement Brand Plan.
• To implement identify new business opportunities and manage I&R

Brand Strategy

• Define and develop Brand Objectives & detailed Brand Plan
• Provide quality input at Brand level into the OPL, MBS & Category Planning process
• Guardian of Brand Positioning & Communication across channel & categories.
• Monitor & manage Brand allocated PFME
• Develop a deep understanding of consumer & shopper behavior & competitive environment
• Identification & management of innovation/renovation projects for the Brand

Brand Plan Implementation

• Manage the implementation of the Brand plan in line with the MBS/OPL
• Review and monitor performance & where necessary modify the Brand plan.
• Develop & manage consumer communications strategy (i.e: advertising, packaging, PR, etc.)

Internal-External Alignment

• Collaborate with CDT on the development of the point of purchase strategy
• Validation of all artwork and print process associated with the Brand.
• Validation of all claims associated with the Brand
• Effectively communicate with Marketing Manager and CDT or Sales Manager for all Brand initiatives, and with other departments when relevant
• Communication with NiM Departments when relevant .
• Effectively communicate with Logistics and Factories involved in innovation / renovation projects & with demand planning on Category / Brand events that impact volume forecasts

ARE YOU A FIT?

• Graduate Bachelor of Business or MBA.
• Marketing experience as Product/Brand Manager or equivalent.
• English and Spanish
• Budget development and monitoring
• Insight, Initiative and collaboration skills

About the company

Nestlé SA is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland.

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