Brand Manager Europe - Salty Snacks

Grupo Bimbo; Madrid; Presencial; EUR 60.000 - 90.000; Jornada completa

Descripción de la vacante

Grupo Bimbo, la mayor empresa de panificación, busca un Brand Manager EU para acelerar el crecimiento de la marca en el territorio asignado. Definirás prioridades, ejecutarás campañas integradas y gestionarás presupuesto.

Colaborarás con ventas, distribución y agencias, y liderarás lanzamientos, métricas y acciones de activación para mercados diversos.

Formación

• Bachelor’s degree in marketing, Business Administration, Economics; Master’s degree is a plus.
• FMCG brand management or marketing experience.
• Strong analytical skills and ability to translate data into actions.
• Fluent English and Spanish.
• Project management, budget ownership, and agency coordination.
• Experience in salty snacks, impulse, Gen Z, or youth‑oriented brands.
• Knowledge of Mediterranean retail customers, distributors, and shopper activation.
• Experience with influencer, social, experiential, or gaming activations.
• Italian, French or another relevant European language is a plus.

Responsabilidades

• Lead the annual brand plan for the assigned territory, translating European strategy into market priorities, growth levers, activations, and investment choices.
• Build a deep understanding of consumers, channels, competitors, retailers, distributors, and category dynamics across the assigned markets to identify growth opportunities and risks.
• Develop and execute integrated marketing campaigns, including media, digital, influencer, shopper, PR, experiential, and in‑store activation plans.
• Partner with sales, distributors, and category management to strengthen distribution, visibility, promo execution, assortment, and market‑specific growth plans.
• Manage innovation, renovation, and limited‑edition launches across assigned markets, coordinating business cases, local adaptation, timelines, codification, and launch readiness.
• Track brand, business, and campaign performance, converting data into clear recommendations and corrective actions.
• Own and control the marketing budget for the assigned territory, ensuring efficient allocation, PO follow‑up, forecast accuracy, and post‑evaluation of investments.
• Coordinate external agencies, distributors, and internal stakeholders to deliver projects on time, on budget, and in line with brand guidelines and local regulations.

Conocimientos

Brand management

Analytical skills

Project management

Inglés y español

Influencer activations

Mediterranean retail

Gen Z marketing

Agency coordination

Educación

Bachelor’s degree in marketing, Business Administration, Economics

Master’s degree is a plus

Descripción del empleo

Descripción del trabajo

About the Role At Grupo Bimbo, we are looking for associates who want to nourish a better world. Would you like to be part of a great company that feeds the world through meaningful actions? This is your opportunity to work with us and become part of a global community dedicated to bringing delicious and nutritious food to everyone’s hands. Grupo Bimbo is the worlds largest baking company. We operate in 39 countries across four continents: America, Europe, Africa, and Asia. We manufacture more than 13,000 different products across categories such as bread, sweet baked goods, cookies, and toast.

Mission

The Brand Manager EU exists to accelerate brand growth and build a distinctive, locally relevant position for the brand across the assigned territory. The role translates the European brand strategy into clear multi‑market growth priorities, ensuring strong consumer relevance, effective commercial execution, disciplined budget management, and alignment across sales, local Bimbo teams or 3rd party distributors, category management, supply chain, finance, agencies, and regional marketing teams. It creates value by driving brand equity, trial, distribution, rate of sale, and profitable market share growth across a diverse portfolio of strategic and developing snacks markets, with different levels of brand maturity, retail structures, and local consumer dynamics.

Key Responsibilities

• Lead the annual brand plan for the assigned territory, translating European strategy into market priorities, growth levers, activations, and investment choices.
• Build a deep understanding of consumers, channels, competitors, retailers, distributors, and category dynamics across the assigned markets to identify growth opportunities and risks.
• Develop and execute integrated marketing campaigns, including media, digital, influencer, shopper, PR, experiential, and in‑store activation plans.
• Partner with sales, distributors, and category management to strengthen distribution, visibility, promo execution, assortment, and market‑specific growth plans.
• Manage innovation, renovation, and limited‑edition launches across assigned markets, coordinating business cases, local adaptation, timelines, codification, and launch readiness.
• Track brand, business, and campaign performance, converting data into clear recommendations and corrective actions.
• Own and control the marketing budget for the assigned territory, ensuring efficient allocation, PO follow‑up, forecast accuracy, and post‑evaluation of investments.
• Coordinate external agencies, distributors, and internal stakeholders to deliver projects on time, on budget, and in line with brand guidelines and local regulations.

Requirements

• Bachelor’s degree in marketing, Business Administration, Economics, Communication, or related field. Master’s degree is a plus.
• FMCG brand management or marketing experience.
• Strong analytical skills and ability to translate data into actions.
• Fluent English and Spanish.
• Project management, budget ownership, and agency coordination.
• Experience in salty snacks, impulse, Gen Z, or youth‑oriented brands.
• Knowledge of Mediterranean retail customers, distributors, and shopper activation.
• Experience with influencer, social, experiential, or gaming activations.
• Italian, French or another relevant European language is a plus.

“Le informamos que, de conformidad con la Ley Orgánica 3/2018, de Protección de Datos Personales y Garantía de los Derechos Digitales (LOPDGDD) y el Reglamento (UE) 216/679 General Europeo de Protección de Datos (RGPD), los datos personales que nos facilita quedarán almacenados en un fichero “Gestión de Personal” registrado por BIMBO (con denominación social BAKERY IBERIAN INVESTMENTS, S.L.), con la finalidad de analizar su perfil profesional a los efectos de hacerle partícipe en los procesos de selección que se desarrollen en BIMBO a la vista de los puestos/becas vacantes o de nueva creación que se originen periódicamente.“Asimismo, Vd. puede ejercer los derechos de acceso, rectificación, supresión, limitación, portabilidad y oposición, así como llevar a cabo cualquier aclaración dirigiéndose a BIMBO con domicilio en C/ Josep Pla, nº 2 Edificio B mar – 08019 BARCELONA adjuntando copia de su D.N.I. o documento identificativo, o a través del correo electrónico a la cuenta [e-mail] (adjuntando esta copia de su D.N.I. o documento identificativo o firmándolo con firma electrónica reconocida).