Brand Manager Europe - Salty Snacks

Grupo Bimbo; Barcelona; Presencial; EUR 65.000 - 90.000; Jornada completa

Descripción de la vacante

Grupo Bimbo is seeking a Brand Manager EU to accelerate growth across multiple markets. You will translate the European brand strategy into clear priorities and work with local teams, distributors, and agencies to build locally relevant brand positions.

The role requires FMCG brand management experience, fluency in English and Spanish, strong analytics, and budget ownership. You will lead campaigns, innovations, and monitor performance to drive market share.

Formación

• Bachelor’s degree in marketing, business, economics, or related field.
• Master’s degree is a plus.
• FMCG brand management experience required.
• Fluent English and Spanish.
• Experience with influencer, social, experiential activations.

Responsabilidades

• Lead the annual brand plan for the assigned territory, translating European strategy into market priorities, growth levers, activations, and investment choices.
• Build a deep understanding of consumers, channels, competitors, retailers, distributors, and category dynamics to identify growth opportunities and risks.
• Develop and execute integrated marketing campaigns across media, digital, influencer, shopper, PR, experiential, and in-store activation plans.
• Partner with sales, distributors, and category management to strengthen distribution, visibility, promo execution, assortment, and market-specific growth plans.
• Manage innovation, renovation, and limited-edition launches, coordinating business cases, local adaptation, timelines, codification, and launch readiness.
• Track brand, business, and campaign performance, converting data into clear recommendations and corrective actions.
• Own and control the marketing budget for the assigned territory, ensuring efficient allocation and post-evaluation of investments.
• Coordinate external agencies, distributors, and internal stakeholders to deliver projects on time, on budget, and per brand guidelines.

Conocimientos

Brand strategy

Brand management

Marketing analytics

Budget ownership

Campaign planning

Cross-functional leadership

Project management

Agency coordination

Consumer insights

Educación

Bachelor’s degree in marketing, business, economics, or related field

Master’s degree is a plus

Descripción del empleo

At Grupo Bimbo, we are looking for associates who want to nourish a better world.

Would you like to be part of a great company that feeds the world through meaningful actions?

This is your opportunity to work with us and become part of a global community dedicated to bringing delicious and nutritious food to everyone's hands.

Mission

The Brand Manager EU exists to accelerate brand growth and build a distinctive, locally relevant position for the brand across the assigned territory. The role translates the European brand strategy into clear multi-market growth priorities, ensuring strong consumer relevance, effective commercial execution, disciplined budget management, and alignment across sales, local Bimbo teams or 3rd party distributors, category management, supply chain, finance, agencies, and regional marketing teams. It creates value by driving brand equity, trial, distribution, rate of sale, and profitable market share growth across a diverse portfolio of strategic and developing snacks markets, with different levels of brand maturity, retail structures, and local consumer dynamics.

Key Responsibilities

• Lead the annual brand plan for the assigned territory, translating European strategy into market priorities, growth levers, activations, and investment choices.
• Build a deep understanding of consumers, channels, competitors, retailers, distributors, and category dynamics across the assigned markets to identify growth opportunities and risks.
• Develop and execute integrated marketing campaigns, including media, digital, influencer, shopper, PR, experiential, and in-store activation plans.
• Partner with sales, distributors, and category management to strengthen distribution, visibility, promo execution, assortment, and market-specific growth plans.
• Manage innovation, renovation, and limited-edition launches across assigned markets, coordinating business cases, local adaptation, timelines, codification, and launch readiness.
• Track brand, business, and campaign performance, converting data into clear recommendations and corrective actions.
• Own and control the marketing budget for the assigned territory, ensuring efficient allocation, PO follow-up, forecast accuracy, and post-evaluation of investments.
• Coordinate external agencies, distributors, and internal stakeholders to deliver projects on time, on budget, and in line with brand guidelines and local regulations.

Requirements

Bachelor’s degree in marketing, Business Administration, Economics, Communication, or related field. Master’s degree is a plus.

FMCG brand management or marketing experience.

Strong analytical skills and ability to translate data into actions.

Fluent English and Spanish.

Project management, budget ownership, and agency coordination.

Experience in salty snacks, impulse, Gen Z, or youth-oriented brands.

Knowledge of Mediterranean retail customers, distributors, and shopper activation.

Experience with influencer, social, experiential, or gaming activations.

Italian, French or another relevant European language is a plus.