Brand Manager

Marlex; País Vasco; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Una agencia de publicidad dinámica busca un Brand Manager para liderar el desarrollo de planes de comunicación. En esta posición, serás responsable de ejecutar estrategias efectivas a través de diversos canales multimedia, maximizando el rendimiento de las actividades publicitarias. Con un enfoque en la relación con los clientes, deberás analizar el comportamiento del consumidor y proporcionar informes competitivos que ayuden a cumplir los objetivos comerciales. Si tienes experiencia en planificación de medios y una mentalidad orientada al cliente, esta es una oportunidad emocionante para contribuir al éxito de campañas innovadoras en un entorno colaborativo.

Servicios

Horarios flexibles

Contrato temporal

Formación

• 3-5 años de experiencia en un puesto similar.
• Fluidez en inglés y fuertes habilidades de comunicación.

Responsabilidades

• Desarrollar planes de comunicación alineados con los objetivos del cliente.
• Analizar tendencias de audiencia y resultados de campañas.

Conocimientos

Comunicación efectiva

Análisis de comportamiento del consumidor

Planificación de medios

Relaciones con clientes

Conocimiento de medios

Educación

Título universitario en marketing

Título universitario en publicidad

Herramientas

Demilpa

AMI Digital

Kantar

Infoadex

Comscore

Sizmek

Google Analytics

DCM

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Descripción del empleo

MARLEX GREAT PEOPLE is looking for a Brand Manager who will provide stewardship and analysis of all media and communications across all media for an important company in the advertising and communication agencies sector.

Mission :

Lead the development of communication plans in accordance with account objectives and strategies :

• You will be responsible for the effective and efficient execution of the client's or client groups' communication plans.
• Maximize the performance of advertising and promotional activities through various multimedia channels (digital channels such as display, newspapers, magazines, radio, film, television, internet and outdoor media such as billboards and digital billboards).
• Collect and analyze information regarding consumer behavior, outreach, audience trends and the impact of different methods.

MAIN RESPONSIBILITIES :

Client Oriented

• Provide high standard and quality service working closely with clients, understanding their needs and objectives. Work to deliver business goals making recommendations about what media channels should be used for specific campaigns.
• Develop a good knowledge of the clients business and industry.
• Develop a good relationship with suppliers and solid understanding of the media offering in the market.
• Identify target audience and analyze ongoing results to identify campaign trends and key insights to help meet and exceed client goals.
• Armed with this critical analysis, media planners devise or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Create Media Plans by extracting information using internal tools (Demilpa, AMI Digital).
• Manage data provision from tagging to reporting and analysis liaising with client, publishers and internal teams (ex. : Trafficking, Finance).
• Put together competitive reports with a good depth of analysis and understand and explain the implications.

Media Knowledge

• Can identify the components required to make a Media Plan and following it through to completion internally.
• Can include correct forecasting on digital media plans for all objectives.
• Can evaluate a plan ensuring rates, discounts and agency fees are entered correctly.
• Can put a basic plan together offline (inc. TV) and a comprehensive digital plan including a rationale which works back to an objective.
• Can put competitive reports together with a good depth of analysis and understand the implications.

Trading

• Media buying understanding :
• Make sure correct rates / discounts are used (inc. gross rates).
• Build a strong relationship with the investment team.
• Understand how to brief the investment team properly for the best outcome.
• Ensure that timelines are respected at all times.
• Basic understanding of buying direction.

Experience & Qualifications :

• At least 3-5 years of experience in similar position.
• Business fluent in English.
• Client Oriented and Media Knowledge.
• Media buying understanding.
• University degree in marketing, advertising or similar.
• Strong communication skills in an international environment.
• Tools : Aptitude with administrative, planning and buying tools :

Research Sources – Kantar, Infoadex, EGM, Comscore. Gomex, Arce – Imop, will be valued.

Planning Tools – Demilpa, AMI Digital.

MS Tools - Word, Excel, PowerPoint

• Understanding Source : Understand what Source is and its purpose. Be actively planning and contributing on Source and comprehensive knowledge and understanding marketing communication channels (including digital and content) and platforms Sizmek, Comscore, Google Analytics, DCM.

We offer :

• Temporary contract.
• Flexible working hours :

Monday to Thursday : 08:30 / 09:30 to 17:30 / 18:30, with one hour for lunch. Fridays from 08:30 / 09:30 to 14:00 / 15:00.

• Intensive from June 24 to September 11 : 8 / 9 at 14:30-15:30.