Brand & Growth Manager

Glow by Hormone University; Madrid; Presencial; EUR 35.000 - 55.000; Jornada completa

Descripción de la vacante

A leading company in the marketing field seeks a Marketing Manager to lead initiatives from strategy to execution, ensuring brand visibility and engagement across channels. The ideal candidate has extensive experience, is results-driven, and possesses a strong background in brand management. This role is perfect for individuals who thrive in a dynamic environment and are eager to innovate.

Formación

• 4+ years' experience in brand management or marketing.
• Bilingual in English, experience in USA is a bonus.
• Familiarity with e-commerce platforms is preferred.

Responsabilidades

• Lead marketing activities, from ideation to execution.
• Build partnerships and coordinate paid media, email marketing, and influencer marketing.
• Analyze shopper behavior and optimize for conversion.

Conocimientos

Project Management

Graphic Design

Analytical Skills

Communication

Educación

Bachelor's degree in Marketing

Herramientas

Google Analytics

Klaviyo

Shopify

Descripción del empleo

Lead marketing activities from ideation to execution, focusing on growth and profitability. Build partnerships to increase brand awareness, customer base, online visits, and conversions. Coordinate paid media, email marketing, influencer marketing for our DTC site and Amazon, with ownership of influencer and affiliate programs. Ensure all assets are up-to-date across channels and continually improve them with better imagery, videos, and copy. Own website improvements, monitor performance, and optimize for conversion. Oversee organic social media presence and strategy with the social media manager. Analyze shopper behavior, website traffic, and monitor CAC, CPC, and other KPIs. Collaborate with social media marketing, customer service, and management to drive growth strategies. Research industry competitors and trends. Manage external vendors and evaluate partner performance. Take an entrepreneurial approach to marketing initiatives that deliver profitable results. Ensure brand consistency across properties, messages, channels, and assets. Partner with the social media manager to ensure growth on social media KPIs. Review social media content regularly. Develop email marketing strategies and content flows. Lead influencer marketing, identifying key influencers, digital creators, and brand ambassadors, and recommend new partners.

The candidate: We seek a hands-on, organized, flexible individual with a proactive attitude, capable of managing multiple tasks. Must have project management expertise, strong aesthetic and graphic design skills, deep empathy for customers, and strong decision-making abilities. Entrepreneurial, resourceful, curious, and results-oriented. Excellent writing skills, analytical ability, and a fun, curious attitude are essential. Must be eager to learn and grow, with a focus on continuous improvement.

Do you have what it takes to be a G.L.O.W. team member? G oal–oriented, L eader–like, O pportunity-seeker, W illing.

You are ambitious, curious, resourceful, humble, and a team player. You think big, act fast, and prioritize effectively. You lead with humility, focus on learning, and celebrate others' successes. You seek opportunities to contribute, innovate, and stay updated on industry trends. You view challenges as opportunities, operate comfortably with uncertainty, and embody adaptability and resilience.

Willing : You are adaptable, proactive, resilient, and passionate about our mission. You embrace change, persevere through challenges, and drive agility and innovation within our company.

Qualifications : Bachelor's degree or equivalent in Marketing, 4+ years' experience in brand management or marketing, bilingual in English, USA experience a bonus. Skills in graphic design, familiarity with Google Analytics, Klaviyo, Shopify, and other e-commerce platforms are preferred.