Brand & Growth Manager

Glow by Hormone University; Burgos; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A dynamic company seeks a Marketing Manager to drive brand growth and profitability through various marketing strategies. Responsibilities include overseeing paid media, partnership building, and optimizing conversion rates. The ideal candidate will bring creativity, project management skills, and a strong understanding of customer experience to the team. Join a company that values learning and innovation to achieve ambitious goals.

Formación

• 4+ years in brand management or marketing.
• Bilingual in English; USA experience a plus.
• Graphic design skills preferred.

Responsabilidades

• Lead marketing activities from ideation to execution.
• Coordinate paid media, email marketing, and influencer marketing.
• Analyze shopper behavior and KPIs.

Conocimientos

Project Management

Analytical Skills

Creativity

Customer Experience Improvement

Writing Skills

Educación

Bachelor's in Marketing or equivalent

Herramientas

Google Analytics

Klaviyo

Shopify

Descripción del empleo

Lead marketing activities from ideation to execution, focusing on growth and profitability. Build partnerships to increase brand awareness, customer base, and online visits, driving conversions. Coordinate paid media, email marketing, influencer marketing for our DTC site and Amazon, managing attribution systems, influencer processes, and affiliate programs. Ensure all assets are up-to-date across channels and continuously improve imagery, videos, and copy. Own website improvements, monitor performance, and optimize for conversion. Oversee organic social media strategy with the social media manager. Analyze shopper behavior, website traffic, CAC, CPC, and other KPIs. Collaborate with social media marketing, customer service, and management to develop growth strategies. Research industry competitors and trends. Act as the day-to-day contact for external vendors and evaluate their performance. Approach marketing initiatives with an entrepreneurial mindset to achieve profitable results. Ensure brand consistency across properties, messages, channels, and assets. Partner with and supervise the social media manager to ensure KPI growth. Review social media content regularly. Develop a best-in-class email marketing strategy and content flow. Lead influencer marketing strategies by identifying key influencers, digital creators, and brand ambassadors, and recommend new partners.

The candidate: We seek someone with a hands-on attitude, organized, flexible, and capable of managing multiple tasks. Must be a team player with ownership and accountability. Project management skills are essential, with a track record of setting ambitious goals and driving success. Visual and creative skills, including graphic design, are highly valued. Deep empathy to understand and improve customer experiences. Strong decision-making skills, using analytical and strategic thinking. Entrepreneurial spirit, resourcefulness, curiosity, and a bias for action. Excellent writing skills, especially in marketing copy. Proven ability in media performance analysis. Results-oriented, setting high standards and achieving goals. Fun and an eager learner, always looking to improve.

Are you a G.L.O.W. team member? Goal-oriented, Leader-like, Opportunity-seeker, Willing.

Ambitious, big thinker, entrepreneurial, curious, and evolving. Prepared, analytical, and focused on avoiding roadblocks. Resourceful, humble, and a team player.

G.L.O.W.: Highly driven, big-picture thinker, effective prioritizer, fast mover, and fast grower. Leads with humility, values learning, and celebrates others. Leads, collaborates, and shares with a service attitude. Seeks opportunities, learns industry trends, and turns adversity into opportunity. Comfortable with uncertainty.

Willing: Adaptable, proactive, resilient, entrepreneurial, passionate, and driven by our mission. Embraces change, perseveres, takes calculated risks, and fosters agility and innovation.

Qualifications: Bachelor's in Marketing or equivalent, 4+ years in brand management or marketing, bilingual in English, USA experience a plus, graphic design skills, tech-savvy with Google Analytics, Klaviyo, Shopify, and other e-commerce platforms.